In Germany in 2008, Zoe Boikou began searching for high-quality makeup brushes at an affordable price. After she found brushes from Canada that fit the bill, she began to sell them on ebay. This slowly grew into a larger business, and Zoeva Cosmetics was born. The company makes great use of social media to promote its line of brushes and cosmetics and the products are available online.

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39 products

134 reviews

79% would repurchase

Recent Zoeva Reviews

Palettes -Zoeva -Naturally Yours Eyeshadow Palette

on 1/25/2018 7:48:00 AM


I bought this palette because I HATE the fallout of my UD Naked Basics, and although these shades don't have that fallout problem...

- They are not as pigmented: I've tried a smoky eye look with it, and yeah, you don't have dark fallout everywhere, BUT the darker shade is not that dark and it ends up looking like a grey :(
- The matte shades also feel very dry, even patchy on my eyelids (I have dry skin but that never happened to me before!!)
- It doesn't have a good transition shade. Overall it's a "cool toned" palette, but the only transition (Soft & Sexy) is a WARM brown?! xD I don't understand!!! I've been using the shade Pure as a transition, but even with my ghostly fair skin, it's a really light cream colour which doesn't really show up...

+ The packaging is really light weight and it's great for travelling (although since it's cardboard, it's messy)
+ The product overall is ok for beginners, you can create cute looks
+ The shimmer eyeshadows are almost duochrome and they look great (but they disappear quickly xD)
+ The price (16€) and it's cruelty free!! (don't see the bunny tho)

For me, this was a fail and I doubt I'll buy Zoeva again. Anyway, it has a lot of good reviews everywhere - ehem but no one seems to use them daily ehem guess I should have known! ^^U - so maybe if you don't own other neutral palette, this will work for you! I think I will keep the Naked Basics until I finish it, and then I'll try to find individual loved shadows to make a small custom palette travel-friendly!

1 of 1 people found this helpful.

Makeup Brushes -Zoeva -102 Silk Finish

on 1/19/2018 9:56:00 PM


Excellent brush. I use this for applying sunscreen or powder foundation.
Very soft & densely packed so it's a little challenging to wash & dry.
Weight & length of the handle is good, and is well balanced.
I have had this brush for over 5 years and it's holding up very well. The embossing is still in tact.
Well worth the investment ^.^

2 of 2 people found this helpful.

Makeup Brushes -Zoeva -142 Concealer Buffer

on 1/19/2018 9:49:00 PM


I use this for contouring.
The weight of the brush is nice & the handle is not ridiculously long. It's easy to wash too & I have had mine for over 5 years, washing it on a weekly basis.
Zoeva brushes are my favourite.

Eye Shadow -Zoeva -Cocoa Blend Palette


Yes, I am also a fan!
i first knew Zoeva for their brushes, but never ventured into their makeup products until some months ago, when I decided to give it a try. I bought this (palette and 3 blushes (tht are beign erviewd separately).
As many other have said, this is a very versatile palette, I love nudes and neutrals and I am definitely using 8 out of the 10 shades in it (and that ia a lot. in a palette of 5 or 6 shades , Ialwyas end up using 2 or 3 shades at most!). And the color payoff is great. In short:
- very wearable shades
- stay put fairly well, but need a primer underneath
- great color payoff
- slim palette and even if cardboard is not posh, it is light and great for travelling (=will not smash)
- not expensive at all
- some shades have a remarkable fall out
- mirror (missing) would be appreciated

All in all a great palette, a safe buy and you get a lot fo the money, Get it!

Brows -Zoeva -Graphic Brows

on 12/30/2017 6:58:00 PM

I have this eyebrow pencil in the shade Ammos, which is a a light taupe color. The pencil is actually really good, even if it's not waterproof as it claimed when I first bought it. The tip is thin and retractable, and in the other end there is a thin spoolie. I'm on my second pencil and I think I will buy another after this one. I use it for the inner half on my brows, on the outer half I use Anastasia brow wiz in taupe which is a pinch darker.

1 of 1 people found this helpful.

Popular Zoeva Products

102 Silk Finish
102 Silk Finish
15 Reviews

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