In Germany in 2008, Zoe Boikou began searching for high-quality makeup brushes at an affordable price. After she found brushes from Canada that fit the bill, she began to sell them on ebay. This slowly grew into a larger business, and Zoeva Cosmetics was born. The company makes great use of social media to promote its line of brushes and cosmetics and the products are available online.

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41 products

143 reviews

78% would repurchase

Recent Zoeva Reviews

Eyeliner -Zoeva -Graphic eyes

on 6/14/2018 10:46:00 AM

My all time favorite eye pencils! I have these in five different colours: black, nude reflection, myth, taupe and good karma. Except the black one they all have a beautiful, fine shimmer. They are very creamy, so when it's summer/hot inside, be careful not to press too hard and accidentally smudge it all over your eyelids. They stay on all day, are easy to smudge when just applied, and dry afterwards to a very, very longlasting finish, and: no fall-out/transfer of shimmers to your face.
The downsides: 1) the outside of the pencil is hard/plastic, so they are a little difficult to sharpen with a pencil sharpener without taking too much off (waste) or leave little tags of the plastic casing (not very nice near your eyes). 2) They are so creamy (not all colors, but especially good karma) that sometimes it's hard to create a precise, thin line because of the blunt point. 3) You have to take your time to take them off in the evening due to the shimmer 4) Some colors are more prone to transfer to my upper eye/brow bone (I have hooded eyes and oily skin).

1 of 1 people found this helpful.

Eyes -Zoeva -black box

on 5/14/2018 11:09:00 AM


The Black Box contains a selection of four shades of black Zoeva eyeliners:

Calli Graphic Liquid Eyeliner in Black.
Cat Eye Pen in Blackest Black.
Graphic Eyes+ in Black to Earth.
Soft Kohl Eyeliner in Noir.

However, from all of these I experience smudging, possibly because I have droopy eyelids, but I do use primers and I do not like my eyeliner to smudge and I would like to find a better one when I am wearing eyeliner alone. However, with tons of eyeshadow it can pass really good, especially because the pencils from waterline will smudge below your lower lashes and pen eyeliner you have to apply nicely to have totally black line.

Eye Shadow -Zoeva -Nude Spectrum Eyeshadow Palette

on 5/7/2018 11:18:00 PM


LOVE this eyeshadow! I'm a beginner at makeup and all the colors in this pallette are wearable. Highly pigmented yet very blendable even without eye shadow primer. I can't say much about the lasting power as the longest I've had this on so far is 2 hours and it's still good without slight of fading. What's lacking for me is the applicator, it would be nice to at least have one.

1 of 1 people found this helpful.

Palettes -Zoeva -En Taupe Palette

on 5/2/2018 3:42:00 PM


I really wanted to love this palette. The colors are beautiful and right up my alley. However, I didn't like the formula. I bought my palette from the Zoeva website and the mattes were very stiff and dry. They didn't apply very easily and I felt like the pigmentation could be a lot better. The shimmer shades were pretty and I did enjoy those, but the mattes completely threw me off and I hardly reach for this palette. Maybe I just got an old palette or something of the sorts because the shadows were difficult to work with.

Palettes -Zoeva -Caramel Melange Eyeshadow Palette

on 4/2/2018 12:19:00 PM


The Zoeva Carel Melange Eyeshadow Palette is one of my first palette from the Zoeva brand and I must say that I am quite impressed with this. There is little to no fall out, the shadows are highly buildable, they are extremely pigmented and blend quite easily. I also love the color range- there is a couple light colors for the brow bone area, a dark color that I can use as powder eyeliner, and several colors in between. I also love the texture variety with several mattes and several shimmery shades. And to top it all off, this palette is affordable and the packaging makes it easy for travel. My more detailed review and swatches is:

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