In Germany in 2008, Zoe Boikou began searching for high-quality makeup brushes at an affordable price. After she found brushes from Canada that fit the bill, she began to sell them on ebay. This slowly grew into a larger business, and Zoeva Cosmetics was born. The company makes great use of social media to promote its line of brushes and cosmetics and the products are available online.

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39 products

139 reviews

79% would repurchase

Recent Zoeva Reviews

Palettes -Zoeva -Caramel Melange Eyeshadow Palette

on 4/2/2018 12:19:00 PM


The Zoeva Carel Melange Eyeshadow Palette is one of my first palette from the Zoeva brand and I must say that I am quite impressed with this. There is little to no fall out, the shadows are highly buildable, they are extremely pigmented and blend quite easily. I also love the color range- there is a couple light colors for the brow bone area, a dark color that I can use as powder eyeliner, and several colors in between. I also love the texture variety with several mattes and several shimmery shades. And to top it all off, this palette is affordable and the packaging makes it easy for travel. My more detailed review and swatches is:

Eye Primer -Zoeva -Eyeshadow Fix MATTE

on 3/31/2018 6:50:00 AM


I haven't experimented with many eyeshadow primers. My love affair with UD's various versions kept me going for the longest time but I finally decided it was time to try for an alternative. I tried NYX's eyeshadow base which was a good nude for my eyelids but did nothing in terms of staying power or making my eyeshadow vibrant like UD's. I stumbled upon this on my local Sephora website, not being familiar with their brand but thought for half the price of UD's I had nothing to lose. What a pleasant discovery it's been. It comes in a sleek black tube, applies smoothly, goes on matte and makes my shadow pop and last a good 10-12 hours. Removes easily with micellar water or cleansing oil. While I would prefer the color to be a bit more on the medium side (like NYX's base or UD's Eden) to blend in my darker-than-the-rest-of-my-face-eyelids, it's not a deal breaker at all. Looking forward to try other Zoeva products now.

1 of 1 people found this helpful.

Makeup Brushes -Zoeva -234 Luxe Smoky Shader

on 3/16/2018 9:26:00 AM


When the MAC 239 with natural hair discontinued I was desperate. But this guy saved me. I will buy it again and again!!!!

Palettes -Zoeva -En Taupe Palette

on 3/10/2018 9:32:00 AM


This is my second Zoeva eyeshadow palette and I'm not disappointed! En Taupe is cool-to-neutral shades palette with four mat colors and six shimmers. It has everything I need: a couple of transition shades, a light browbone shade, some deeper colors and very pretty lid colors. Two iridescent shades - Handmade and Sheers & Voiles - are especially beautiful (pictures online don't do them justice)!
All shades are nicely pigmented and blend very well.

As someone who travels a lot, I actually like Zoeva eyeshadow palette packagings. They are very slim and light, have a magnetic closure.

For being high quality, this palette is really fairly priced, in my opinion. I do recommend it.

3 of 3 people found this helpful.

Makeup Brushes -Zoeva -228 Luxe Crease

on 2/22/2018 3:04:00 PM


I loved this brush for about 6 months however after continuous washing the brush lost its shape and became really wide. It’s a great eyeshadow blending brush, but now it’s too wide for my liking. Now I use it for either highlight or to blend a transition shade which doesn’t need to be as neat.

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