Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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502 products

2,356 reviews

75% would repurchase

Recent ZOYA Reviews

Polishes -ZOYA -Tara

on 12/12/2018 9:26:00 PM


I have been a big fan of Zoya polishes for a long time and this shade is no exception! Tara is described as a cool-toned purple-plum color with an opaque, cream finish. When I used it I found it looked like an eggplant color. However, to get that color I had to do two coats. Although you can have an even shade with one layer, the color with one coat looks very pink. Although Zoya polishes are not cheap at $10 per bottle, I enjoyed this color enough that I would consider repurchasing.

Nails -ZOYA -Naked Manicure System

on 12/7/2018 12:41:00 PM


When this has been on sale at Zoya's site, I have repurchased. I love it. I'm sorry that others have had peeling experiences with it, but I've had nothing but great luck with it. My nails which are peely to begin with (cancer, fibromyalgia) respond really well to this system, and are much smoother upon polish removal.

In fact, I'm about to do a mani with it right now, since Orly Color Care Grow Aid turned my nails orange.

I love the base, the lavender, and any of the bed colors. I haven't got the knack of the white tips yet, alas, but that's my issue, not the product's.

2 of 2 people found this helpful.

Polishes -ZOYA -Nail Polish - Goldie

on 11/20/2018 5:22:00 PM


GORGEOUS!!! This polish looks amazing on the nail and I love it! I would describe Zoya's Goldie as a vivid, electric-bright, metallic mustard-y gold. And it just GLOWS. I don't have anything else that looks like it.

The formula, while brushstroke-y, is opaque after only one coat. And the color is just so beautiful. This is now one of my very favorite Zoyas!

I would definitely buy this one again! Highly Recommended!

5 of 5 people found this helpful.

Polishes -ZOYA -Monica

on 11/17/2018 9:41:00 PM


As described by the reviewer below, Monica is a "dark, soft blue-toned purple with a glossy cream finish." It is completely opaque in one coat. It definitely is cool-toned and is a pretty color overall, very rich and slightly different than many similar colors because of the cool-toned "soft" purple-y color. This looks great with my skin tone. Highly recommend.

Polishes -ZOYA -Pixie Dust (Textured) Nail Polish -Solange

on 11/10/2018 11:51:00 AM


Solange is from Zoya's 2013 summer collection. It's still available online but you probably won't find it in stores.
The color is a light yellow gold and it looks amazing on the nails.
This is one of Zoya's textured Pixi Dust polishes. It's actually my first Pixi Dust and I'm surprised by how much I like it. I think the texture just makes the polish look more sparkly.

This was easily opaque in 2 coats, dried reasonably fast and doesn't need a top coat. Wear time seems better than average.

1 of 1 people found this helpful.

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