Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They own Zoya, along with Qtica, Smart Spa and Zoom. Zoya Reyzis and her husband immigrated to the U.S. from Russia and afterward created their cosmetics company. Michael, a chemist, created "the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry."* Their products are available in salons and spas worldwide. Art of Beauty is headquartered in Cleveland, OH. *Company website

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500 products

2,351 reviews

75% would repurchase

Recent ZOYA Reviews

Polishes -ZOYA -Pixie Dust - London

on 10/10/2018 4:55:00 PM


LOVE! Zoya's London is made up of grey sand glitters in a matte, graphite-colored base. And there are all these tiny, very-fine silver microglitters sprinkled throughout, which gives it this "sugared" look. It dries textured, but not rough and bumpy. It just looks awesome on the nail. I have a large nail polish collection, and I don't own anything else that looks exactly like this.

Great formula too. Opaque in two coats and no problems with application or wear. And removal is a snap of you use acetone.

I would definitely buy it again. Highly Recommended! A+++

2 of 2 people found this helpful.

Top/Base Coats -ZOYA -Anchor


Zoya Anchor is my go-to base coat. It dries quickly and plays nicely with the big 3 (OPI, Essie, and of course Zoya). The major drawback is that it absolutely CANNOT be used as a stand-alone clear coat. Sometimes I get ready to do my nails - remove old polish, oil nails, push back cuticles, file nails - and realize that polishing will have to wait until the following day. If I apply Anchor without polishing, my nails get tacky and rough, and the base coat disintegrates almost entirely within 24 hours. I like having the option to be flexible with my time, and unfortunately Anchor doesn't allow for that. So minus 1 for that. However, it's designed to serve as a base coat for polish, and it does that job well, so yes, I will continue to use and re-purchase.

1 of 1 people found this helpful.

Polishes -ZOYA -Magical Pixie Dust - Lux

on 10/9/2018 5:07:00 PM


Beautiful glitter polish! I love this one! Zoya's Lux is made up gold holographic hexes and gold holo microglitters in a matte and textured pinky-gold base. I love the way it looks on my nails! Sparkly, but not over-the-top bling-y. Very flattering and fun to wear.

Excellent formula as well. Goes on smoothly and opaque in two coats. And removal is a snap if you use acetone.

I am very glad I bought this one. It's a welcome addition to my collection. Recommended!!!

2 of 2 people found this helpful.

Nails -ZOYA -Sandy


I absolutely adored this shade after seeing it on a friend and had to go out and get myself this. I already had 'Missy' and 'Clementine' from the Sunshine 2018 collection - gorgeous colors and had to add this. Just like with the previous ones I apply 2 coats of it after the Anchor basecoat and once dried follow with the Matte Velvet topcoat. I'm able to get quite a lot of wear out of this. Zoya's nail polishes are notorious for becoming streaky and chipping - some much faster than the others, but no issues with the 3 I've tried so far. I do find the brush a bit too small and fiddly as used to the OPI brush, but I'm sure I'll adjust...

Selena x

~ My HG list ~

(As I've sampled many 100s of skin, hair and m/u products over the last decade and a half, I thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective. I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora)

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: 'Nuxe' - Reve De Miel Lip Balm
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

Polishes -ZOYA -Purity

on 9/7/2018 7:43:00 PM


Zoya's formula is usually perfect for me and it wears forever. But I found Purity, while it's a clean, bright white, to be streaky and I needed three coats to get it opaque, and then it looked thick and lumpy on me.
I didn't like this one.

1 of 1 people found this helpful.

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