The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,223 products

96,847 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 6/24/2018 12:29:00 AM


Retail price -$9.99 but it's always on sale somewhere.
Description from the website:
This concealer for dark circles and fine lines instantly creates a radiant, refreshed looking eye area. Infused with goji berry and
How to use/apply
Step 1. Twist collar of the Micro-Corrector Applicator in the direction of arrows until the concealer is visible on the sponge (it may take some turns on first use).
Step 2. Using the applicator, apply concealer directly to the under-eye area, blending in an outward motion.
Step 3. For extreme dark circles, apply the Neutralizer shade under concealer shade.
Step 4. To add a luminous touch, apply the Brightener shade to the inner corner of eyes, cheek and brow bones and, bridge of the nose.

I picked this up the first time, just out of curiosity and because it was on sale.I got the color Brightener and fair. The fair was a perfect match but it really didn't do much. The coverage is not great so if you have dark circles( I do not) then I doubt you would like this. It's medium coverage at best, if you apply a decent amount. I find the formula pretty dry and it dries fairly fast. You must moisturize the under eye area, or at least I do, but I always do that anyway. Some of the reviews said they found this moisturizing, I have to disagree.

I love the color Brightener. It reminds me a lot of my beloved YSL Touche Eclat, same effect. Yes, the sponge applicator is unsanitary but it really works well at first then it becomes messy and unsanitary. I removed the sponge one one and left the it on the one I use for my lids. Brightener, according to their website is supposed to be for the brow bone, inner corners, etc, but I use it for my under eye area and it really makes a huge difference and is a lot cheaper than YSL Touche Eclat. It doesn't settle into fine line or crease. I set it with powder but it's one of the few that I really don't have to. Even if I don't it never creases.It also plays well with every foundation, BB cream or tinted moisturizer that I use with it. I also use it on my lids sometimes and then set with powder before applying shadow. I've had no irritation whatsoever on lids, under eye or anywhere else I use it.

Maybelline needs to listen to complaints and keep the formula and get rid of the sponge applicator and add a doe foot. Also the plastic cap is cheap and thin and breaks easily so that could use some improvement. So I'm giving it 5 lippies for the Brightener color and 1 for the packaging.

I am on my 3rd tube of Brightener and unless they discontinue it I will continue to re-purchase. I have all of the other supposed dupes for Touche Eclat and none of them come as close to this. Sure the formula is a little different but I get almost the same end result.

G852364 1 Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Isododecane, Glycerin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Dimethicone Crosspolymer, Nylon-12, Disteardimonium Hectorite, Cyclohexasiloxane, Peg-10 Dimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Sodium Chloride, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Methylparaben, Lycium Barbarum Fruit Extract, Chlorphenesin, Ethylparaben, Aluminum Hydroxide, Peg-9, N-Hydroxysuccinimide, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetr Apeptide-7. [+/- May Contain/Peut Contenir: Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides] F.I.L. D44980/4 U.S.Patent Pending

Powder -Maybelline -Fit Me! Set and Smooth Powder for Normal to Dry Skin

on 6/23/2018 11:08:00 PM


The only complaint I have about this product is the packaging, it’s cheap and hard to use the powder and the mirror at the same time, but other than that, it’s a wonderful product.

Blush -Maybelline -FaceStudio Master Blush Color & Highlight Kit

on 6/23/2018 11:02:00 PM


I read the only two reviews available here and after watching a YouTuber using this as a favourite in her video I gave it a try with high expectations.I am a blush and highlighter junkie so yeah.
THE HIGHLIGHTER:like a 6/10,it was more glittery though than a light glowy shimmer so steer clear if you don’t like glitter like me.i prefer glow and this highlighter looked very unnatural and powdery AF.
The BLUSHES:extremely pigmented and no matter how many time I dust the excess off and even swirl it on my wrist before applying the colours are TOO loud and look very unnatural.they look very pretty and alluring in the pan but exceedingly unflattering on your face.i am light toned so I tried it on my slightly deeper toned friend and it looked okayish on her too.still too powdery and emphasised texture.The lasting power was also about 1-2 hours.
Wouldn’t waste of money-.- the only good thing is that it’s small so good for on the go but iv seen other brands with better kits like rimmel while makeup revolution also has products similar but wayy better than this .

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick


the lipcolor lasts forever and “voyager” is an amazing red - i bought 3! it’s impossible to take off and i use clinique “take the day off” or almay makeup wipes. i own 13 colors! comparable to tarte in my opinion. just wish “pioneer” #20 would be more red and less pink.

Mascara -Maybelline -Lash Sensational Mascara

on 6/23/2018 3:56:00 PM


Ok... this was a f*cking disappointment lmao.

I needed a new mascara and decided not to buy the same old Maybelline The Falsies I had been using for years and was getting sick of. The Lash Sensational mascara came to my mind, as it seems to be pretty raved about, and Maybelline is a very easy brand for me to have access to in my country. Even though I was a little iffy about the plastic bristles, I decided to trust the reviews and get it.

So here's what I think about it:

- The plastic bristles actually look much longer in the advertisement photos, like they're going to get right in between all of your lashes and coat them easily. In person, I found the bristles to be much shorter and stubby, so in reality, it doesn't coat your lashes individualy, it just... paints over them.

- The formula is way, WAY too liquidy and runny. That's such a problem because 1) it takes a while to dry down completely, so it feels uncomfortable to wait, since I always feel like if I blink it's just gonna transfer all over my face, and 2) you can't really layer the product otherwise it gets goopy and clumps all your lashes together. As a result, this product doesn't allow you to get ANY volume whatsoever, which, combined with the wand issue, results in a layer of wet black paint on your lashes, instead of that thick look that I aim for.

- I already mentioned this doesn't provide and volume and separation. It also doesn't provide any lengthening. I have pretty long lashes to begin with, and I always curl them before hand, but they just look sad when I apply this. If it did provide lenghtening and some separation, I would be happy to use this mascara for more of a natural look, but no.

As an observation, I have tried using the wand in all sorts of way: the longer side first, the shorter side first, only one of the sides, alternating between sides... and many other combinations. Nothing seems to be making a significant difference so far.

Overall, the effect this mascara provides me is the same as painting my lashes with a crappy black liquid liner, I guess.

As a last resource, because I don't like wasting product, I will leave the bottle open for a few days and see if it performs better when it thickens, and I'll be sure to update this post once that happens.

3 of 3 people found this helpful.

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