Maybelline

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic
https://www.maybelline.com/

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3.5

2,224 products

96,943 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 7/17/2018 9:09:00 AM

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Confused as to how this is called age rewind when it’s cakey as hell? Lol. I’m 25 and don’t have too much going on under my eyes but this stuff settles into creases and makes me look like I have lines under my eyes and it’s cakey. I used less today than yesterday and it still looked bad. The packaging sucks, takes at least 10 clicks to get the product out. I guess coverage is decent so I gave it 2 stars. I like to spread my concealer far down which is why I applied a lot yesterday. The color light is super deceiving in the package, looks super white and pale once on. I would have gotten another shade darker if I had known it would be that light. Definitely not worth $10 wtf maybelline I’m disappointed in that price. Especially since this is garbage. Taking it back today. Will stick to shape tape or the new MUR dupe for shape tape.



Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 7/17/2018 12:33:00 AM

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I was looking for an inexpensive foundation for summer as I've gotten some sun and my usual Revlon ColorStay was too light. I need solid medium to full coverage and am recently 50. Revlon works well for me, but I didn't feel like spending $10 or more for a shade I'll use for a few months. I've tried Matte & Poreless before and I wasn't wowed by it. I also had a bottle of Loreal Lumi around that worked shade wise, but it's not a favorite. It gets greasy and wears off quickly on me. My adult daughter came to visit and swim, and somehow we got onto makeup. She wears Lancome but mentioned this Maybelline was her budget foundation. My 16 year old daughter chimed in that she loves that one as well. So on a trip to Walmart I decided to try it again. My teen helped pick the shade, and she did a great job. For less than $6, I had nothing to lose.

I use my HG moisturizer, the Neutrogena Hydro Gel daily. I love that one. I've never had an HG moisturizer before, but I do now. I lamented that the Maybelline didn't have a pump. I poured out a bit, applied with a damp RT blender and loved the coverage. I topped with my Coty AirSpun translucent powder, PF Butter Bronzer and a Milani baked blush. Even in 95+° heat this foundation held up solidly. I have NYX Dewey setting spray, and I also have a DIY with witch hazel and aloe, I don't remember which one I used. It set nicely. I wore it to work today and it lasted for the six hours I was in. I didn't feel greasy or like it was sliding all over my face. I was amazed. The coverage was great and I used less than I did over the weekend, so this does build nicely. My skin literally drank this in. I didn't use a highlight today and it still looked good.

I'm not looking for matte, just good coverage that wears longer than my workday. This exceeded my expectations. I don't know if it's been reformulated since the last time I tried it, but I can see why this is a fan favorite. I haven't decided if I'll keep using after summer and I'm back to my normal tone and shade, but I can't think of a reason not to. It's less expensive than my Revlon, and so far my skin really likes it. It didn't sink noticeably into my lines and wrinkles. My larger pores looked amazing. Even in my car in harsh July sunlight it looked good. But it's also a savings of about $50 a year over my Revlon. It's worth it. I've had high end foundations that didn't perform this well. This really is a gem.

3 of 3 people found this helpful.


Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick

on 7/15/2018 3:41:00 PM

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Pros: budgeproof, gorgeous colours, opaque cons: feels sticky long after application, settles into lines and dries the lips While this product isn't perfect, it stays put which is the most important feature of a liquid lipstick. I have this in several colors and use them everyday.


Brows -Maybelline -Brow Precise fiber volumizer

on 7/14/2018 7:40:00 AM

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I like how this makes my brow hairs look thicker. I can use this alone during my lazy days and it would still make my brows filled in. However, there are TINY GLITTERS on it when you reaaaally look closely, which makes the eyebrows look “wet”


Eye Shadow -Maybelline -Expert Wear in Made for Mocha

on 7/13/2018 10:49:00 PM

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This is a lovely, multi-purpose eyeshadow that I keep returning to time and time again. It's a very pigmented, cool dark brown shade that works delightfully as an eyeshadow, eyeliner, and eyebrow filler. I mainly use it for my eyebrows because it works amazingly in that regard, and the staying power is top-notch too.

2 of 2 people found this helpful.

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