Juvia's Place

Juvia's Place is a cosmetics company owned by Nigerian-born Chichi Eburu. She started the brand with the intention of making cosmetics for darker skinned women. Juvia's place is known for their highly pigmented eye shadow palettes. They are headquartered in Jersey City, New Jersey.
https://www.juviasplace.com/

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4.4

7 products

29 reviews

93% would repurchase

Recent Juvia's Place Reviews

Eye Shadow -Juvia's Place -The Saharan Palette

on 7/25/2018 1:37:00 PM

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Simply amazing. When I first saw this, I instantly fell in love and had to order it, and I'm happy I did.

The colors are super nice and pigmented, they blend easily, and in my opinion, you can do so much with them. Obviously not all of them are for a everyday makeup look (if you're someone like me who doesn't go crazy with the eyeshadow anyways) but you can totally do a very basic look with the warm shades.

The package is very nice too, and the palette is super affordable since the quality is so great. The only tiny thing I can think of as a con is the lack of a mirror, but it's not that big of a problem. Would recommend this to anyone, and I really want to get more palettes from Juvia's place!

2 of 2 people found this helpful.



Eye Shadow -Juvia's Place -The Masquerade Palette

on 7/9/2018 12:00:00 PM

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(This is a review for the mini that I wrote, decided to copy/paste it here too since it's applicable because the formulas are the same.)

The best palette I've bought in this price range by FAR, and one of the best palettes I've bought overall.

The colorful two top rows have a formula highly reminiscent of Urban Decay Electric (another one of my faves). The metallics are breathtakingly beautiful! So reflective, so pigmented and vibrant. They last quite well on my eyes even without a glitter glue or tacky primer (normally shimmers crease very quickly on my hooded eyes if I don't use one or the other). The colorful mattes are so pigmented and blend seamlessly.

The bottom two rows of neutrals are also very good. The shimmers are just as good as the colorful ones (albeit not as exciting). The mattes are definitely less pigmented and a couple of the browns look similar to each other, but, they still blend amazingly and are definitely buildable and you can get a good amount of pigment from them if you so desire. I really appreciate the neutrals because I can get a full eye look from this palette alone if necessary.

I would advise everyone to get the mini, it's not "mini" at all. It's still the largest palette in my collection and I don't see myself panning it any time soon. I can only imagine how enormous the original one is.

1 of 1 people found this helpful.


Eye Shadow -Juvia's Place -Mini Masquerade Palette

on 7/9/2018 11:59:00 AM

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The best palette I've bought in this price range by FAR, and one of the best palettes I've bought overall.

The colorful two top rows have a formula highly reminiscent of Urban Decay Electric (another one of my faves). The metallics are breathtakingly beautiful! So reflective, so pigmented and vibrant. They last quite well on my eyes even without a glitter glue or tacky primer (normally shimmers crease very quickly on my hooded eyes if I don't use one or the other). The colorful mattes are so pigmented and blend seamlessly.

The bottom two rows of neutrals are also very good. The shimmers are just as good as the colorful ones (albeit not as exciting). The mattes are definitely less pigmented and a couple of the browns look similar to each other, but, they still blend amazingly and are definitely buildable and you can get a good amount of pigment from them if you so desire. I really appreciate the neutrals because I can get a full eye look from this palette alone if necessary.

I would advise everyone to get the mini, it's not "mini" at all. It's still the largest palette in my collection and I don't see myself panning it any time soon. I can only imagine how enormous the original one is.

1 of 1 people found this helpful.


Eye Shadow -Juvia's Place -The Nubian Palette

on 6/7/2018 8:26:00 PM

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One of the best eyeshadows on the market. The pigmentation is ridiculously beautiful. I always reach for this palette when I need a good “pop”. I did not find it, however, to be as easy to blend as others did. I usually reach for another palette for everyday and Juvias for a special weekend look when I have more time to blend properly.


Eye Shadow -Juvia's Place -Douce Eyeshadow Palette

on 4/22/2018 6:01:00 PM

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I hate saying palettes are good or bad for certain prices. I think palettes should be rated simply based on how they perform. That being said, I do expect a high rating for more expensive palettes and expect less of cheaper ones. I've been trying some indie brands lately and I've been really disappointed by some. But this is one that I have been very pleasantly surprised by. For the price, this palette performs far better than I expected and far better then many far more expensive palettes. I currently have three Juvia's Place palettes and the quality and performance is shockingly consistent between all the shades in all the palettes. This is the first brand that I have ever been excited and hoping for new palettes because I know I can trust they will be good.
As for the Douce palette specifically, the shadows are the size of Sugarpill and old MUFE shadows, which personally I don't love and would prefer smaller pans but it is beautiful. The palette is magnetic and cardboard but has the kind of shiny finish you can wipe down easily. They are also brightly colored so they hide stains well. This is a colorful palette with a story. So many brands can only do neutral palettes or rainbow palettes. This is nice because it has lots of color but lots of variation in depth of color and finish.
The formula for both the mattes and shimmers is dense and almost creamy/moist/clay like. Because of this you really have to work them in with dense brushes. The formula builds so a color may look sheer at first but you can easily build to full opacity with either a finger or a dense brush. However they are also a little smeary. For example, when I put o my eyeshadow and then black liner, sometimes shadow will transfer from my hooded lids to my eyeliner. It stays smeary so if you touch our eyelids you will get shadow on your fingers. And I’ve had some shadow on my nose somehow. But it still stays vibrant, doesn’t crease, and overall looks stunning. A lot of inexpensive formulas have trouble adhering to the lid and staying vibrant or adhering to itself so it can be built up or blended with other colors (hence they get muddy or disappear when blended). This formula does not have that problem. It easily builds on itself and the colors do not get muddy or blend away. With a primer (which I always use) they last all day and do not fade. You can have a little fall out if you go bonkers with the shades, but just tap off your brush and work in carefully and there is extremely little fall out. I'm really not differentiating between the formula for the mattes and shimmers because the perform shockingly similarly.
The shades in this palette give it a candy pastel vibe. Crème is more peach then you'd think but is a fun all over shade. Custard is one of the reasons I wanted this palette and it needs to be built up but it's a fun fuchsia purple pink. Tarte is a pink duochrome shade that makes for a fun inner corner highlight. I'm still playing with the rest of the shades but so far I love it.
Of the three by Juvia's Place I own, this is my second favorite. Magic is my favorite and Nubian 2 is my least (only because it's more neutral).
I have a friend who asked me what colorful palettes from Sephora I'd recommend. I thought about it a while and finally said none and pointed her to Juvia's Place. She ordered the Masquerade and the Magic so I'll see how she likes them. But personally I cannot wait to see what Juvia's Place comes up with next. I really hope for some colorful cool toned shadows. As for customer service, I know a lot of people have commented on that. I did have a kind of weird experience but it worked out fine. I ordered three palettes and they mixed up my order and sent me one palette I didn't order in place of one I did. I emailed them and they made me send a picture of the order slip (which is printed on the bottom of the box) and what I received. Then they made me send the wrong palette back before they would send me what I had actually ordered. It was kind of weird and felt like they don't trust their customers which rubs me the wrong way. But I got what I ordered and I love the product so I'll get over it.
So if you are looking for fun eyeshadows that are different, I highly recommend looking and Juvia's Place and picking whatever palette tickles your fancy.

3 of 3 people found this helpful.


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