352 reviews

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3.9 / 5

Reviews

Reviews


1.0
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8 years ago

I am extremely displeased with this product! The product is actually still in my hair as I type this. It's supposed to only be in your hair for 30 minutes but I have left it in for 50 hoping that...

About reviewer (1 reviews)

Age19-24

SkinOther, Fair-Medium

HairOther

EyesBlue



4.0
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8 years ago

I had previously tried to lighten my hair and it had turned really brassy and was too gold for my liking. I picked up the shade champagne blonde with the hopes that this cooler shade would tone...

About reviewer (14 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesGreen


1.0
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8 years ago

This made my scalp itch and made my hair feel dirty even after washing it. The color was so dull looking. I used dark brown, It almost looked like a dark gray/blue tone to it. Very horrible color...

About reviewer (16 reviews)

Age36-43

SkinAcne-prone, Other, Not Sure

HairBlond, Other, Other

EyesBrown


5.0
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8 years ago

I haven't ventured into the box dye territory in quite some time, since when I was a brunette prior, I always used dyes I could mix myself, usually purchased from Sally's. My hair was a very pale...

About reviewer (46 reviews)

Age19-24

SkinDry, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBlue


5.0
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8 years ago

I've bought lightest ash high lift blonde (forget exact name) many many times. I've used to tone blonde or to lift away old color - both permanent and semis. This does similar to bleach with very...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


2.0
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8 years ago

The color I used was a 7A. So a dark ash blonde. It didn't look promising and didn't turn out promising. It didn't change the color of my hair, just kept it light brown but with a bit less red...

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesGray


2.0
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8 years ago

I've used this in product 6RC (Light Cherry Auburn). Not thrilled. First off, "Light Cherry Auburn" is not, in fact, a red based color at all (despite packaging claims). No coppers, no rich red....

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


5.0
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8 years ago

I've tried everything and this is the best because the comb applicator is great for my ridiculously thick hair and it has a great slip to it so its easy to rinse out without tangles. Much better...

About reviewer (111 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue


3.0
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8 years ago

Okay, so I used the colour in E01 in the ash tone brown which is supposed to neutralize red tones. I loved how this dye was easy to apply, and that it neutralized a lot of the red tones out of...

About reviewer (11 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlack, Wavy, Coarse

EyesBrown


5.0
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8 years ago

I used this product for the first time in 4A dark ash brown. My natural color was a medium brown with golden undertones and a blonde ombré. I have long, thick hair so I bought 2 boxes and I'm...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrown

EyesGreen