440 reviews

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3.9 / 5

Reviews

Reviews


2.0
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from

10 years ago

So disappointed! First off, I did not like the extra step of the "pre treatment" but I applied it to the ends of my hair. After shaking the color mixture the bottle seemed strangely warm.... a...

About reviewer (9 reviews)

Age44-55

SkinOther, Fair

HairBlack

EyesHazel



1.0
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10 years ago

I absolutely hated this dye. It was messy, and hard to use. The blonde ash color turned my hair brassy and left my hair feeling and looking very unhealthy and dry.

About reviewer (1 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlond

EyesBlue


1.0
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10 years ago

i bought medium ash blonde (7.5A) COOLER and it turned my dirty blonde virgin roots orange after 45min. the color difference between my natural color and the one on the box was minute, yet it still...

About reviewer (14 reviews)

Age30-35

SkinSensitive, Olive

HairBlond

EyesGreen


5.0
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10 years ago

I have dark brown hair. My ends are medium brown but my roots are dark brown/almost black. I got this in the shade medium ash blonde. My hair is slightly lighter and I love it. This review was...

About reviewer (52 reviews)

Age25-29

SkinCombination, Tan

HairBrunette

EyesBrown


5.0
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10 years ago

Since now my hair is mostly gray, I have been having a hard time finding a color that will keep my hair a rich dark brown....my original hair color from when I was younger. I have tried a variety,...

About reviewer (21 reviews)

Age44-55

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Other, Medium

EyesHazel


4.0
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10 years ago

Having been coloring my grays for many moons, I usually gravitate towards a semi permanent color but the shade I love just happened to come in this permanent option. I took a chance. I made the...

About reviewer (251 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBrown, Curly, Fine

EyesHazel


5.0
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10 years ago

Thrilled! Finally, a drugstore hair color that covered my grays and managed to lift my base color. I've tried to color my hair at home many times with generally mediocre results. Despite all...

About reviewer (263 reviews)

Age44-55

SkinCombination, Fair

HairRed

EyesBlue


4.0
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10 years ago

Its pretty good for a drugstore hair dye and for the price. I bought Dark brown "G" and i was dying my hair from a medium brown shade +black roots. i wanted something dark brown but close to my...

About reviewer (158 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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10 years ago

I had bleached and toned my hair from a level 3 red brown to a level 8 strawberry blonde and after a few weeks I had regrowth and more red tones. I used the colour BB soft light natural blonde and...

About reviewer (11 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBlack, Wavy, Coarse

EyesHazel


4.0
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10 years ago

Bought it off amazon and find it pretty good...

About reviewer (4 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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10 years ago

I love this stuff. It lasts long and covers my grays better than anything else I have found except their Preference. I love the shade 4 AR Dark Chocolate Brown for my skin. It's a cool chocolate...

About reviewer (1214 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesHazel


2.0
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from

10 years ago

I bought and tried the L'Oreal Excellence Cream #4 Dark Brown. I usually use a Japanese brand but thought I'd try this out because it was easy to get and it was cheap. This made my hair completely...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair

HairBlack

EyesBrown


1.0
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11 years ago

I tried the L'Oreal Excellence Creme CC1 Soft Medium Ash Blonde on shoulder length hair. I had half virgin hair growth and half previously highlighted growth on ends.I have a dark shade of...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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11 years ago

so I bought this product after many unsuccessful trips to the hairdresser. After the last visit I had gotten a hair full of yellow tones in different shades of yellow. My original hair was dark...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBrunette, Straight, Fine

EyesGray


1.0
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from

11 years ago

I am extremely displeased with this product! The product is actually still in my hair as I type this. It's supposed to only be in your hair for 30 minutes but I have left it in for 50 hoping that...

About reviewer (1 reviews)

Age19-24

SkinOther, Fair-Medium

HairOther

EyesBlue


4.0
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11 years ago

I had previously tried to lighten my hair and it had turned really brassy and was too gold for my liking. I picked up the shade champagne blonde with the hopes that this cooler shade would tone...

About reviewer (14 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesGreen


1.0
Created with Sketch.

11 years ago

This made my scalp itch and made my hair feel dirty even after washing it. The color was so dull looking. I used dark brown, It almost looked like a dark gray/blue tone to it. Very horrible color...

About reviewer (16 reviews)

Age36-43

SkinAcne-prone, Other, Not Sure

HairBlond, Other, Other

EyesBrown


5.0
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11 years ago

I haven't ventured into the box dye territory in quite some time, since when I was a brunette prior, I always used dyes I could mix myself, usually purchased from Sally's. My hair was a very pale...

About reviewer (46 reviews)

Age19-24

SkinDry, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBlue


5.0
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11 years ago

I've bought lightest ash high lift blonde (forget exact name) many many times. I've used to tone blonde or to lift away old color - both permanent and semis. This does similar to bleach with very...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


2.0
Created with Sketch.

11 years ago

The color I used was a 7A. So a dark ash blonde. It didn't look promising and didn't turn out promising. It didn't change the color of my hair, just kept it light brown but with a bit less red...

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesGray