150 reviews

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3.2 / 5

Reviews

Reviews


5.0
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7 years ago

I have received a couple samples of this mascara in various things and have really grown to like it. It keeps the curl on my lashes and looks great with a single coat or 10 coats. It doesn't smear...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGray



5.0
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7 years ago

This is great mascara. I have naturally dark, black lashes, but they tend to just sit there and look bad. I thought about extensions, but the cost? I put this on, and that thought went away. My...

About reviewer (42 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesBrown


5.0
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7 years ago

This, my friends, could be my new HG mascara. I recently received this in the Sephora Play box and am more than pleasantly surprised. My usual go to is Better Than Sex by Too Faced. At 50, my...

About reviewer (6 reviews)

Age44-55

SkinOther, Olive

HairBrunette

EyesBrown


2.0
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7 years ago

https://youtu.be/Arx0SQUBtpk This mascara retails for about $30 Canadian dollars. The packaging is unique looking but the brush itself is pretty standard in terms of size and shape. A lot of...

About reviewer (306 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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7 years ago

I'm going to start out by saying that I don't care for a lot of the make up in the It Cosmetics line but this has become by HG mascara. When more than one person pointed out how long and thick my...

About reviewer (18 reviews)

Age44-55

SkinVery Dry, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesHazel


5.0
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7 years ago

This is a fantastic mascara. In fact, it might be my HG mascara. I have good lashes (thank you, Latisse, and mom!), so most mascaras are at least OK for me. But this one...holy moly. It looks...

About reviewer (220 reviews)

Age44-55

SkinVery Oily, Fair-Medium, Neutral

HairBrunette, Other, Fine

EyesBrown


4.0
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7 years ago

I had this in the sample size from an Ipsy bag and got the full size in a set my shopping network channel was selling. This is way better than the other IT Cosmetics mascaras I've tried. It really...

About reviewer (120 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


4.0
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7 years ago

First off, I don't like paying $26 w/tx for a mascara. Uggggg........ I have short, thin, straight lashes so decided to try this one which seemed to have a good review. Was wanting something that...

About reviewer (23 reviews)

Age56 & Over

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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7 years ago

I got a sample of this mascara in the ipsy bag . I've been using revitalash and my eyelashes have multiplied and gotten a lot longer , so when I used this mascara it was unbelievable ! It literally...

About reviewer (1 reviews)

Age36-43

SkinAcne-prone, Fair

HairBrown

EyesBrown


5.0
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7 years ago

I only buy the travel sized ones as I find that it does thicken up a bit after about 8 weeks. Strangely it also worked out slightly cheaper by volume than purchasing the full size... love this...

About reviewer (2 reviews)

Age30-35

SkinVery Dry, Other

HairBrunette

EyesGray


4.0
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7 years ago

I have been using this mascara for about 3 months now, I initially tried the sample size, and was impressed enough to go out and splurge on the full size one. I like that it gives great volume...

About reviewer (28 reviews)

Age44-55

SkinNormal, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


1.0
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7 years ago

Gah I HATED this. It was so clumpy. So so clumpy. I'm thankful I got the sample in my ipsy bag instead of wasting my money...

About reviewer (4 reviews)

Age19-24

SkinOily, Fair

HairBlack

EyesGray


4.0
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7 years ago

I really really really like this mascara - in fact, I like it more than the Tightline. The formula is thick and pigmented - you just have to be sure to wipe the excess off the brush before...

About reviewer (327 reviews)

Age44-55

SkinDry, Medium, Warm

HairBrunette, Wavy, Coarse

EyesHazel


4.0
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7 years ago

I got a sample version of this and loved it... Towards the end of use it dried out and had a lot of fall out on my lashes but it was a small tube so it might be due to that. I have tried MANY...

About reviewer (2 reviews)

Age25-29

SkinDry

HairBlack

EyesBrown


5.0
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7 years ago

Technically I want to give this 4.5 lippies because it's only my second favorite mascara - YSL The Shock beats this one in my opinion. It's a good mascara that gives lots of volume and has a deep...

About reviewer (15 reviews)

Age25-29

SkinNormal, Medium

HairBlond

EyesHazel


4.0
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7 years ago

Got a travel size for Christmas. Have used it off and on since then. I like it, it gives volume and length but I wasn't really wowed by it. I usually layer mascaras. I start off with the growth...

About reviewer (183 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesGreen


2.0
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7 years ago

just didn't do the trick for me. the wand is so thin. There are hundreds of mascaras I will buy before this.

About reviewer (22 reviews)

Age19-24

SkinVery Oily, Fair

HairBlond

EyesGray


4.0
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7 years ago

i got a tester and loved it so i went to QVCs website & bought 2 full sized tubes for $29 with $3 shipping. it came to my house in a week. that is a good deal when this costs $24 at ulta for one...

About reviewer (74 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


3.0
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7 years ago

I am seriously conflicted about this mascara. When new, it creates really bold, dark lashes. However, after a few weeks the quality of the mascara is different. I am not sure if that is because...

About reviewer (62 reviews)

Age44-55

SkinNormal, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


2.0
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7 years ago

Pros: cruelty free, doesn't flake or smudge, not terribly hard to remove, and does add a nice, rich, dark black color to my lashes. Cons: a little clumpy, and while it adds length, it does so in...

About reviewer (361 reviews)

Age30-35

SkinVery Dry, Fair, Neutral

HairBrown, Curly, Other

EyesBrown