This is a lovely, very wearable bright fuchsia-red. It has a matte finish, but like the best of the MegaLast line, it is a nice, soft, comfortable matte. If you wear these all day every day, they can be somewhat drying, but balm underneath fixes that right up. I am very pale, and this color is bright, but it is not overwhelming or neon. I think it would look very nice on most skintones.