I got a sample of American Woman from Sephora order. I love the shade. The consistency is very runny. It doesn't feel sticky but it made my lips feel a bit dry after 5 minutes. I think the price is high for what it can do. I have two Flower Beauty Miracle Matte lipsticks that are very similar in color( uploaded picture for comparison). The flower ones are a bit more moussy and not as drying.