A very bright cherry red! Applies nicely, but is a little sheer. If you have longer nails, you may be able to still see the white tips. I apply at least three coats and sometimes an extra one the next day to get it fully opaque. I got this as a mini, so I doubt I would buy a full bottle due to the sheerness. It resists chipping for a solid 4 days or so, so it's a good polish, just not HG.