I love this blush. I like to wear a very natural look and this blush is very subtle and makes just enough difference for me. I hate the blushing clown kind of look so I really just use this as it is matte and natural looking. It looks like a slight flush on the skin but it can be quite buildable. If I want to wear blush, I wear this one. This also lasts me forever. I have the shade West Side Wine.