This is true to it's name. It's a really nice consistency it's creamy and like nothing i've put on my lips before. It lasts 3-5 hours on me and most lipstick/gloss lasts only 20 minutes. It will NOT transfer. The finish is soft and well Matte! Smells like freshly baked sugar cookies....Mmmmm. I recommend to everybody how likes Matte Lip Products!