Wet 'n' Wild Photo Focus Foundation

Wet 'n' Wild Photo Focus Foundation
Photo Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus Foundation

3.2

197 reviews

50% would repurchase

Package Quality: 3.5

Price: $$$

Package Quality: 3.5

Price: $$$

INGREDIENTS

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 6/26/2017 11:35:00 AM

Age: 25-29

Skin: Acne-prone, Tan, Warm

Hair: Brunette, Wavy, Medium

Eyes: Brown

This foundation is NOT for textured skin, if you have flaws, acne scars, discoloration, dry patches. Just skip this one. Granted, this foundations DOES look amazing in photos, it looks cakey in real life. The formula is sheer and can be built to medium coverage with lots of coats and it dries down with a heavy feel to it. *Scent!! It literally smells like a bucket of Sherwin Williams house paint! Not kidding. I applied 3 coats on my cheeks since I have acne scars on that area and when I was in the sunlight I realized this foundation enhanced every one of my pores and made my skin look "rough" like when you haven't exfoliated for a while. And the pores on my nose where gigantic craters, not cute!

I would recommend as an alternative for photography makeup but in real life this foundation does not provide much coverage and ends up feeling and looking cakey. Hard pass for me and my acne scars.

11 of 13 people found this helpful.



on 6/25/2017 7:58:00 PM

Age: 25-29

Skin: Dry, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Ive got 3 back-ups of this guy on my shelf, I love the medium coverage I get with this foundation, it does not cake or settle, seems to be transfer proof, and has a decent wear-time. I extend its natural wear time by using powders and setting sprays with it. I also appreciate the color and tone selection. I only wish it wasnt necessarily a foundation specifically for looking good on camera as I do like a good SPF in my foundation, but i settle for wearing SPF in a moisturizer underneath.
Just be aware that there is a potent smell of house paint to this foundation, I personally dont mind it since it dissapates once its applied to the skin, and it doesnt seem to bother my sensitive skin either.

2 of 2 people found this helpful.


on 6/19/2017 3:33:00 PM

Age: 19-24

Skin: Combination, Medium, Warm

Hair: Blond, Curly, Coarse

Eyes: Black

This foundation has a great color range, especially for such an affordable brand. I love the little applicator wand and the simple glass packaging. The shades also come with undertone descriptions on the bottle, which is handy and makes choosing your shade a lot easier.

Performance-wise, it works really well for me. It does sink into my pores and accentuate them, so I have to make sure to use a pore filling primer on certain areas before application. It's definitely not a natural foundation, it is obvious I am wearing foundation when I apply this. That being said, it looks beautiful after proper prep and it provides a really nice medium/full, buildable coverage. It wears well for several hours (as long as I set it). The longest I've worn it is maybe 5 hours in very warm weather and it held up really well, even in my T zone. I am very acne prone and I don't feel that this foundation breaks me out, which is a HUGE bonus.

However it smells horrible, like literal paint. I mean, I'm sure the majority of foundations smell this way before added scents and masking agents. But actually smelling it as I apply it to my face gives me anxiety by confronting me with the reality of how horrible for your skin foundation actually is. Due to this, I never reach for it anymore. It's not always the case that more affordable foundations have worse ingredients, but when it comes to this foundation, I do think that my skin has been sensitive to it. I have experienced a bit of stinging after application, but it could've been something else as I only experienced this once or twice. But all of these factors combined just kind of make me reluctant to retry it past the initial tests.

3 of 3 people found this helpful.


Age: 30-35

Skin: Acne-prone, Fair-Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

I see the hype on youtube and wanted to try. But I don't get it, there is nothing special on this foundation. The texture is very watery, the coverage is thin and doesn't cover my flaws and not even out my redness. When I saw reviews on youtube I was kinda excited because I saw the coverage and the end result was amazing on the youtubers but I don't get the same result.

The smell is bad and I hate the applicator it causes a lot of mess on the bottle. Very disappointed.

3 of 4 people found this helpful.


Age: 19-24

Skin: Combination, Fair, Neutral

Hair: Blond, Wavy, Fine

Eyes: Blue

I actually really hate this foundation and am totally surprised when I see it talked up in the beauty-sphere. Number one, it smells god-awful. I'm not usually one to complain about scents, and I don't need all my products to smell like roses, but this was just unbearable. It smelled like cheap paint and it never faded, I could smell it on my face all day. Aside from that, it just ended up bringing out all my texture issues, so I just looked like a bumpy, cakey mess. The longevity was average for me, about 7 to 8 hours, but it just looked so uneven, even though I applied it with my real techniques sponge.

The bright side is that the shade I bought, nude ivory, was a great match for my neutral fair skintone. I also only paid about $6 for this at CVS, so it's a great option of this works for you (although I can only see it working for people with normal skin completely free of any texture issues like closed comedomes, acne scars, dry patches, ect., and those people might not even be inclined to choosing this medium-full coverage foundation). Either way, I advise you to save your money and look for better rated drugstore options.

4 of 5 people found this helpful.


on 6/16/2017 5:52:00 PM

Age: 44-55

Skin: Very Oily, Fair-Medium, Cool

Hair: Blond, Other, Medium

Eyes: Green

I was hopeful this product would work for me -- but it didn't. Upon opening the bottle for application, I immediately recognized a "paint-like" smell. Foundation provided medium coverage and stayed put for about 8 hours before breaking down.
The big reason I only rated this product 1 out of five -- my face had red patches when I removed my makeup. I wore this foundation several times and the results were the same. My skin does not like this foundation.

3 of 3 people found this helpful.


Age: 25-29

Skin: Very Dry, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I liked the formula and the low price. I think I would buy this again!


on 6/14/2017 3:12:00 AM

Age: 25-29

Skin: Acne-prone, Fair, Neutral

Hair: Red, Other, Other

Eyes: Blue

I really like this foundation for the price! They have quite a few color options, but they were a little confusing. The best I could do in the store was look at the bottle and look at my skin. I just know is that I'm fair and neutral. My Walgreen's wasn't stocked super great when I went, but I picked up Nude Ivory. (A week or so later I saw another shade that probably would've matched me slightly better, at another retailer, but that's okay.) Nude Ivory is a pretty decent match, but a tad dark for my skin. It's soooo slightly too dark. Not a big deal, I blend it down my neck and it looks perfect.
The formula does indeed smell like paint but it dissipates fairly quickly and I don't notice it after I'm done doing my makeup. I'm not a huge fan of the spatula situation. It's not bad. I'd just prefer a pump, but I know that'd make it more costly so I get why they don't do it. It's such an affordable foundation and I appreciate that so much. Sometimes I don't want to purchase a $40 foundation, because geeze that's spendy. I'm so glad Wet n Wild exists as a brand and they keep their stuff affordable and cruelty-free! Anyways, I digress.
Wearing this I noticed that if I use too much it does indeed get cakey. I think this is probably a medium coverage foundation, but I prefer a lighter coverage foundation these days so I use just a dab on my cheeks, forehead, and chin and blend it out with a beauty blender or my real techniques sponge. I find this works super well. I set it with the Wet N Wild "Bronzer" in the shade "Reserve Your Cabana" lightly, as if I pack on this powder too much you can see that it's too dark for my skintone. (I love this powder btw.) This sets my makeup really well and makes the finish look flawless.
I find this foundation lasts all day on my skin and I haven't noticed a break out specifically from this product, but of course as with any product YMMV.


Age: 25-29

Skin: Oily, Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

The best for oily skin!


on 6/12/2017 2:16:00 AM

Age: 19-24

Skin: Combination, Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Brown

Will finish the bottle but will not purchase again. cons: it's CAKEY when you build it up, it's thick, feels like a thick mask on my face, smells like paint but it's not as bad as the revlon colorstay, it broke up around my nose. Pros: the price is good and the packaging is good quality. I don't recommend


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