Wet 'n' Wild Photo Focus Foundation

Wet 'n' Wild Photo Focus Foundation
Photo Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus FoundationPhoto Focus Foundation


211 reviews

49% would repurchase

Package Quality: 3.5

Price: $$$

Package Quality: 3.5

Price: $$$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 10/25/2017 12:58:00 PM

Age: 30-35

Skin: Normal, Fair-Medium, Neutral

Hair: Blond, Straight, Fine

Eyes: Green

First thing first- this foundation is way over-hyped!

I really, REALLY tried to make this foundation work, beacuse the affordable price point & the natural finish..
But— up close it’s a complete disaster!!!!
It literally sit on the skin, doesn’t want to blend & emphasize every single texture i didn’t know I have?! It dry out in seconds, not to mention the offensive smell!!!
I tried every type of application: damp beauty sponge, flat top/ kabuki/ buffing brush/ moisture/ oil/ primers... the end result remains the same:
Cakey looking face!!!
It’s doesn’t play well with concealer/ powders either, not even with his “coworker” the
Photo Focus Powder.
Maybe it was meant to look great on instegram, but I prefer looking good in person.
Hands down, the WORST foundation I’ve tried out of 30+ I own. save your money & move on!

7 of 8 people found this helpful.

on 10/17/2017 12:32:00 PM

Age: 56 & Over

Skin: Dry, Other, Not Sure

Hair: Brunette, Other, Other

Eyes: Blue

This foundation is good for an everyday/weekend look

Has good coverage, but is quite "paint" like. Can be built up

I found it quite drying on my skin, so I did the ol' Wayne Goss trick & put in 3-4 drops of oil and mixed it well (to the entire bottle!)

Made a huge difference! Not bad for the price!

3 of 3 people found this helpful.

on 10/14/2017 2:16:00 PM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I really wanted to love this affordable foundation since it had favorable reviews from here and YT. This unfortunately is a big fat NO for me :( It accentuates every pore in my skin (and I don't really have large pores, either!!) I literally tried *every* type of application of brushes, fingers, BB with different combos of primers, oils, moisturizers, w/o moisturizers or primer, etc. and nope -- it was totally a scrubber with every method. I mean I couldn't even leave the house with it on my face, it was that noticeable!! I even tried my Laura Geller BNB foundation over it to cover up the pores, but it just make me look like a caked up horror show!!! lol!! *Even Fix+ couldn't fix that!!! I am 53, so I'm guessing it isn't for my age group. I'll stick to Lancôme Teint Idole Ultra 24H Long Wear Foundation which is the best (ATM) for me.

9 of 11 people found this helpful.

Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

This is one of my favourite inexpensive foundations. I was able to find a colour with a slightly pink base which matches my skin tone. It covers well without settling into my lines too deeply. About halfway through the day, my nose needs a touch up, but I've not yet found a foundation that doesn't need a touch up on my nose.

4 of 4 people found this helpful.

Age: 30-35

Skin: Combination, Fair, Neutral

Hair: Red, Wavy, Fine

Eyes: Blue

I like this foundation. I do not love it, but I would probably repurchase it. It smells like latex wall paint, but I have gotten used to that. The coverage is nice, and the shade selection is amazing for drug store--and it does not oxidize on me at all, which is rare in less expensive foundations. I like applying this with a buffing brush and setting with powder. As the day wears on it goes from matte to satin-y, which I am fine with, but if you have oily skin you'd probably want to use a mattifying primer with this. The glass bottle the product comes in is nice and heavy, and it looks pretty fancy for such an inexpensive product, but I think Wet n Wild really messed up by not putting this in a pump bottle. The product is too runny for the little spatula thingie to be very effective and a pump would've been so much more sanitary and thoughtful.

Age: 25-29

Skin: Oily, Fair-Medium, Warm

Hair: Brunette, Curly, Fine

Eyes: Green

The Wet n Wild Photofocus foundation is a very basic foundation. I heard so much hype about this product that I had to try it out for myself and was pretty underwhelmed with my own personal results. For background info, I have oily, acne-prone skin with slight acne scarring. I'm light/medium with very warm undertones. I think this foundation is okay. It's not the best foundation I've tried, but I've also used far worse foundation. The color selection seems a bit off to me. The Soft Beige is just a touch too dark, but I can work with it. A shade lighter would have been too light. This foundation is definitely a medium coverage, but is buildable without looking cakey. Even so, I feel like on days where my skin isn't looking so great, I wouldn't wear this foundation without also using concealer. I feel like the finish is more satin than matte and found that my T-Zone ended up being extra oily by the end of the day. There's also no photo flashback, which is super nice. I'd prefer a pump over the spatula, but it's not super inconvenient. I personally wouldn't repurchase this, but it's not a bad foundation! I imagine this would look better on someone with a more even complexion and skin that's more on the dry side.

2 of 2 people found this helpful.

on 9/27/2017 12:33:00 PM

Age: 36-43

Skin: Combination, Medium, Warm

Hair: Black, Straight, Medium

Eyes: Black

For reference my skin tone is NC30-35 with strong yellow undertone. My skin is combination but very oily on my t-zone. My shade is Golden Beige.

This is a much raved about and hyped up foundation on YouTube and I can definitely see why people (especially oily people) would love it. The line offers great color range and for amazingly affordable price you get a very decent medium (can be built up to high) foundation with zero flashback in photos. The shade a Golden Beige matched me really well so I'm really happy about that - usually foundations look either too orange or pink or ashy on me. It does smell faintly like paint but it dissipates within a few minutes so it never bothers me. Not a big fan of the applicator though - I wish that it came in a pump.

I find that this foundation looks better on me when I apply it with a buffing brush instead of a beauty blender. It dries down semi matte, wears comfortably on the skin and provides decent coverage.

Unfortunate,y I'm only giving 3 stars because it is breaking me out a bit - I have tried it 4-5 times and I don't think I'll use it again until later, and maybe even then I'll space out my usage.

For the price it is a great foundation - if you don't break out from it.

on 9/27/2017 12:08:00 PM

Age: 19-24

Skin: Normal, Fair, Cool

Hair: Blond, Other, Other

Eyes: Blue

I'm very fair and very cool toned and the shade rose ivory is really good match. Evens out my skin tone. Just be sure to add a blush/light bronzer after because this is very pale and pink toned and can look..interesting without anything else. the staying power is average but I'd buy again if I ran out.

2 of 2 people found this helpful.

on 9/25/2017 10:46:00 AM

Age: 25-29

Skin: Oily, Fair-Medium, Neutral

Hair: Brunette, Straight, Fine

Eyes: Brown

i have tried many foundations from high end to very low end and this is the first one that i dont have ANY complaints about.

i wear this foundation in shell ivory and it blends seamlessly. i have never found a foundation shade that matches me so well. i like that i can use a little bit and get a light natural coverage or i can build it up to a more complete coverage. it stays in place all day on my dry/oily skin.

i like the sturdy glass bottle it comes in and i do like the spatula applicator but i feel that is not always the most sanitary way to apply it.

i love that i can pick it up at my local drugstore. i highly recommend trying it out if you're on the fence.

3 of 3 people found this helpful.

on 9/25/2017 9:46:00 AM

Age: 25-29

Skin: Dry, Fair, Neutral

Hair: Black, Wavy, Medium

Eyes: Brown

I had such high hopes for this foundation after seeing everyone on youtube rave about it.

Unfortunately, it didn't work as well for me as for other people.

I have dry skin with a slightly oily T-zone. This foundation makes my dry areas look drier and my oily parts look oilier.

The coverage is fine for what I like, which is low to medium.

The smell is horrible, and the texture feels very liquid, almost oily.

The spatula on it sucks, but for the price, I can't complain.

Overall, would not purchase again. Very disappointed.

3 of 3 people found this helpful.

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