I love blush and I have over $50 colors so I know what works for me and what doesn't. That being said, blush isn't the type of thing you can buy and know right away if it works or not. Often I buy a blush, love it, and find out it changed color throughout the day. Or, that it only works when I have a certain makeup look. Blush can really shift and take on new tones depending on your current skin color, your glasses, hair, makeup, etc. This blush is one of the few exceptions. On me it reads as a neutral pinky beige. On my light olive skin it looks like ladylike, healthy, and so natural that people have stopped me to tell me I look great with no makeup on (even though I was wearing this and concealer and mascara). I can use it closer to the apples of my cheeks for an energized look or dab is closer to the back of my cheekbone and higher up for an elegant look. I love this blush so much that I've given two away, picked up the mini during Sephora gift promotions, and have purchased it twice for myself. Unfortunately, longevity isn't the best. I give it three hours of wear time on my skin although I have the type of skin that "eats" makeup. I keep my mini with me to refresh throughout the day.
Oh, and I never use a brush but I often use a Beauty Blender to apply this. The best way to apply creme blush, in my experience, is to tap it onto the cheeks using the middle and ring fingers. If you pat and don't rub you leave little bits of skin peeking through the blush and it looks SO natural and So sexy. The way we blush is when blood rushes to the capillaries underneath our faces and if you look closely you realize it's not just a block of color. I think that's what gives a natural blush that beigey/browny color. Try it :)
Oh this also:
-Doesn't have a scent
-Leaves a barely noticeable tackiness for a few hours after application
-Doesn't work well on the lips, dried mine out and makes them paler
-Great packaging that reflects color of blush making for easier retrieval
-Helpful mirror compact
-Will break if dropped.