4.0

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557 reviews
73%
would repurchase
4.0/5
package quality

price range

Reviews


3.0
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Apr/07/2014

I can see why many people like this mascara. The tiny bristles and the small flexible tip of the wand can reach every lash from root to end!!! This product elongates the lashes very beautifully and once the black formula dries, it does not seem to flake or damage the curl achieved, which is great! It reminded me of Mary Kay's Lash Love mascara because the wand is almost identical! If you …Read more

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About reviewer (399 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairRed, Relaxed, Coarse

EyesHazel



3.0
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Apr/05/2014

This would have to be one of the only drugstore mascaras that I can tolerate using. Normally I don’t try drugstore mascaras (because of MANY previous disappointments), but I heard good reviews about this on YouTube. The price is great, I think it was about $12.99 in Canada and often it will go on buy one get one free. I usually look for more of a lengthening effect in mascara; I’m less concerned …Read more

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About reviewer (26 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Wavy, Fine

EyesHazel


5.0
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Apr/05/2014

This is my favorite mascara that I've ever tried, even compared to some high end ones from Urban Decay and Bare Minerals. While it's not super voluminizing, it is amazing in terms of lengthening, defining, and holding a curl, which is what I want in a mascara. I highly recommend it.

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About reviewer (11 reviews)

Age19-24

SkinNormal, Olive

HairBrunette

EyesGreen


4.0
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Mar/17/2014

looove this mascara! makes my eyelashes very long & seperated, you can build it up if you want a clumpier effect. i love this by itself or with another mascara its totally a HG product!

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About reviewer (5 reviews)

Age19-24

SkinAcne-prone, Medium

HairBrunette

EyesBrown


3.0
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fromaladie

Mar/17/2014

I loved this at first, but after 2 weeks it started flaking really bad. My eyes were red and irritated from the tiny flakes so I threw it away. Maybe I just bought a bad tube? With all the other options I will try something else.

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About reviewer (44 reviews)

Age30-35

SkinDry, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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Mar/17/2014

If you want great length and curl then this is the mascara for you. I was impressed by the great curl it holds, but it does nothing for volume and separation of lashes.

I'm a mascara junkie, like I've experimented with over 10 different mascaras these past 3 months and this mascara actually makes me look like i have less lashes! Yes, it lengthens and holds a great curl, but …
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About reviewer (12 reviews)

Age25-29

SkinDry, Dark

HairBlack

EyesBlack


1.0
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Feb/25/2014

I'm so shocked to see all the positive reviews (and pix) on here for this product, and so disappointed that it didn't work out that way for me. I bought this mascara 2 days ago, and it was an epic fail for me. I gave it away this morning. I have very stumpy, sparse lashes from too many years of extensions and falsies. This brush had absolutely no ability to grab on to what I have. None …Read more

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About reviewer (240 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBrown


5.0
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Feb/09/2014

This mascara is a holy grail product. It makes your eyelashes very long and it doesn't clump at all which is a problem i have with mascara. I don't think it gives too much volume so it does depend if you go for volume or length. It lasts all day and doesnt smudge at all. My lashes are quite along so when i wear mascara it tends to go on my under eye area or under my eyebrows but i dont …Read more

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About reviewer (14 reviews)

AgeUnder 18

SkinCombination, Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


5.0
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Jan/27/2014

My HG mascara <3 I'm lucky to already have thick black lashes but this mascara makes them so long, and even more black (is that possible?!) The formula is wet to begin with (a little hard to work with if you're trying not to get it all over your eyelid) but when it dries out it's just amazing!

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About reviewer (6 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Curly, Other

EyesGreen


5.0
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Dec/27/2013

I'm already on my forth tube...I LOVE THIS STUFF. I've honestly used SO MANY MASCARAS. I'm a mascara junkie and I've used some really good ones, okay ones, and some that I just threw away because they were awful. So I know what mascaras are worth it and what are not and I love love love this mascara MY HG mascara. it gives you LENGTH like you never would believe! And it's …Read more

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About reviewer (4 reviews)

AgeUnder 18

SkinDry, Medium

HairBrunette

EyesBlack