My overall impression of this mascara is positive, with a couple gripes (which is par for the course in my mascara journey) and one very redeeming quality which will keep me repurchasing this in the future. I am constantly updating and rearranging my makeup routine so I can't guarantee that, but I would most certainly recommend this regardless.
The packaging is both a blessing and a curse- the tube is telescope shaped and very secure, the wand is where things get a little weird for me. It's a small wand with tiny bristles, which I was glad about because it makes doing the bottom lashes a lot less messy. However, the wand is flimsy and when you're going in for multiple coats, as I do, the wand bends easily and creates an annoyance.
The formula is not as wet or sloppy as other mascaras I've used, but it doesn't dry super fast either. All in all, it worked fine and gave a bit of length and volume without clumping the lashes. It did create a couple "dots" on my cheeks as it dried, but that happens a lot with new mascaras that transfer a lot of product at once. Not a deal breaker in the least, but a word of advice is to maybe do your eye makeup before going in with concealer/ face powder to mitigate any smearing.
The most exciting thing about this mascara is that it holds a curl like no other. As someone whose lashes barely curl and struggle to hold it, this is a big deal, and for my more natural makeup look when I'm not wearing falsies, this is something that will keep my buying in the future.
No smudging, flaking or transfer throughout the day!!
The price is somewhere around $10-$11 US, making it pretty middle-of-the-road as far as mascaras go, and on the high side for a drugstore brand. I have tried less expensive mascaras I like about the same as this one, but like I said this one noticeably holds a curl better than most, so it has my stamp of approval.