I enjoy the consistency and color of the product. It is creamy, but not wet and goopy and heavy. I prefer drier mascaras, but this isn't exactly a drier formula. It's like a gel-cream, and I love it, which is unlike me. It lengthens my lashes. I normally look like I have no lashes at all- very thin, straight, short lashes. This added length, but surprisingly added volume as well. I normally layer a length mascara and then a volume mascara over it. I would advise against layering this mascara, or layering a volume mascara over it-lashes could stick together if that is done. Just one swipe-leads to beautiful volume and length. I love the deep carbon black color. I does not curl my lashes, and I did have to curl my lashes beforehand. My eyelids are super dry, so most mascaras hold a curl for me, except the really liquidy ones. This held a curl longer than most mascaras, but not as long as Lash blast volume, or Clump Crusher from Covergirl.
I like the plastic comb tip, but I HATE the long flimsy wand. It WILL hit the neck of the tube and BEND 90 degrees if you're in a hurry, so make sure to wake up earlier. I will repurchase because I LOVE the formula and the effect, despite the paranoia of breaking the flimsy light plastic wand. Great Formula+ shitty packaging. I would ignore the horrible packaging because very few mascaras give me visible lashes. Beggars can't be choosers lol. If you have better luck with mascaras in general, you could pass. Also idk what would happen with oilier eyelids. Mine are super dry.