Very impressed! Classic Pink does look quite bright in the package, however, once I applied it to my cheeks it was not intense at all. Against my NW20 skintone it looks like a nice cool pink. The finish I would say is a satin leaning more toward matte. I looked at myself in the bright Florida sunshine and my cheeks did not have any shimmer whatsoever. I even asked my husband in the car and trust me when I tell you that after 34 years of marriage he tells me the truth and even he said my cheeks did not look shimmery. Lasting power is great, it stays put until I wash my face in the evening, doesn't fade or change color. I do wear foundation and powder underneath it. There is no longer any fragrance to the Cheekers blush and there hasn't been for quite some time now. Maybe some of the newer reviews saying that the blush stinks is because they have an older one. For less than $4 in Target the quality of the Cheekers blush is just fantastic and there are so many colors to choose from. I already own a couple and just added the Classic Pink along with Natural Rose which I will review as soon as I wear it. Oh, one more thing.... the little brush that comes along with the blush??? Don't toss it! You can use it to blend out eye shadows, it works rather nicely!