Equate is Wal-mart's generic brand of Health & Beauty Aids.
This product is a thick, white 10% Benzoyl Peroxide cream in 1 oz plastic squeeze tube with a scew cap. The cardboard outer packaging has the wording "Compare to Clearasil active ingredient" on it. The inactive ingredients are aluminum hydroxide gel, bentonite, carbomer-940, dimethicone, glyceryl stearate SE, isopropyl myristate, methylparaben, PEG-12, potassium hydroxide, propylene glycol, propylparaben and purified water. It sells at Wal-mart for under $2.00.
This is one of my HG acne fighting products, in combination with a botanical oil cleanser (Noxema Original) an AHA exfloliating cleanser (Neutrogena Pore Refining Cleanser). I used to use OXY10 products years ago, but after trying this, I found it works better and is a fraction of the price. Yes, this can cause drying and peeling, but if you are used to 10% benzoyl peroxide products, this is not an issue for you. I would not recommend this to someone who has not used a 10% benzoyl peroxide product before, however. I find that just a thin layer of this, applied at night, will do. Once it is worked into the skin, it does vanish (no white residue unless you apply too much). I also use it for spot-treating stubborn blemishes. Please be aware that this will bleach clothing and bedding, however. I find this highly effective, but I do wish it came with a flip-open cap instead of a screw-on.
TIP: The strong bleaching side effect of this is the reason I use it in the laundry for stubborn stain removal on bleachable whites. I make sure the stain is wetted with cold water and work a dab of this cream in from back to front and front to back, and let it sit overnight before laundering. It doesn't work on everything, as no stain removal method will, but I've had it work on many a stain!
Summary: Dirt cheap and highly effective, with a side use. Give it a try!