I'm a big fan of natural looking lashes and I prefer my mascaras to fan out my lashes and build length and a bit of volume. If a mascara adds too much volume, it makes my lashes look too unnatural and fat. This is a brilliant mascara for natural, yet fanned out and lovely lashes. It's not a super, super black mascara, but itÂ´s sufficiently black, adds volume and length and it never makes your lashes look bad. You can add as many coats as you like because it doesn't clump. It flakes a bit though , hence the four lippies, but then again, all mascaras flake on me. It never smudges. It is also very easy to remove. I use hot water and then a cotton pad. Couldn't be easier. The only other negative aspect of the mascara, apart from the flaking, is that you get too much product on the brush. Apart from that, it's a great mascara!