At 56, I've been on the hunt for a tinted moisturizer that provides a bit of color, evens out skin tone, and actually moisturizes. Until this purchase, I haven't had much luck. Other tinted moisturizers I've tried have been either:
1) too shiny (supposedly to add a dewy quality to the appearance of skin, but the reflective particles only serve to highlight aging skin on me - and I wind up having to POWDER my nose to counteract it);
2) not moisturizing (with many I've had to moisturize first, then apply the tinted moisturizer - go figure);
3) or more like actual foundation.
After my recent purchase of a $36 tube of what was recommended by an Ulta employee, I was discouraged. The product was really more like a foundation and was not worth the price.
Enter, THE BALM and "Balm Shelter". I was in Kohl's a few days ago and looking over their clearance makeup. Since I've had really great luck with other TheBalm purchases (lips and cheek products), when I saw "Balm Shelter" tinted moisturizer on sale I scooped it up. First off, even full price ($25) it was a far better deal than my recent higher end purchase. This large tube has plenty of product, is highly moisturizing, evens tone, and isn't sparkly or shiny. The dewy, moisturized look I was after was achieved with this product. I'm actually going back to the store to get another tube while it's on sale.