88%
would repurchase
4.5/5
package quality

price range

Reviews

Reviews


2.0
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5 years ago

I've been using this developer for over a year now. For the first time today, it actually burned my scalp causing tingling and itching right after application. Any one out there have any...

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBrown

EyesBrown



1.0
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6 years ago

I wrote a review on this product on Sally’s website but they didn’t publish it. I guess they cannot take any criticism. So here is my story: My hair grows as grass. I have very resistant grays and...

About reviewer (923 reviews)

Age44-55

SkinVery Oily, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


1.0
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8 years ago

Sensitive scalp HaHaHa ya right this crap burned my scalp so badly. my stylist ran out of CHI and had to use this stuff, she didn't even get to finish applying it and had to rinse it out ASAP I now...

About reviewer (1 reviews)

Age30-35

SkinNormal, Medium

HairBrunette

EyesGreen


4.0
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8 years ago

Love! I used this in 10 volume after I accidentally over-applied a high lift red color (L'oreal HiColor magenta) to my roots which left them a bit lighter. I used this with Ion Demi 3rv which was...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


5.0
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8 years ago

I have naturally thick, black straight-ish hair and I use this to lighten my roots with Ion's powder lightener. I can get away with 20 volume if my roots are about 1 cm, past that I don't think it...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBrown


5.0
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9 years ago

I have been using this 20 volume developer for several years..Easy on the scalp with great results.

About reviewer (11 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlond

EyesBrown


1.0
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9 years ago

Ok I have always used the generic sally's developer. Zero issues. I used 10 volume Ion Sensitive scalp (it was only on for 10 mins). I liked the scent. However, out of nowhere I had oily scalp ( I...

About reviewer (6 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesHazel


5.0
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9 years ago

Excellent product, Amazing smell compared to most developers used with lightening powder. Used the Ion Sensitive Scalp 20 Volume developer with Loreal Quick Blue powder to do my roots and within 40...

About reviewer (1 reviews)

Age30-35

SkinCombination, Tan

HairBlond

EyesBlue


5.0
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10 years ago

I can't tell you how many bottles of this I go through. I used it in 20 with their ammonia-free bleach. I took my hair from brown to platinum white over the course of a few bleachings spread over...

About reviewer (14 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


5.0
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10 years ago

Keep coming back to this - only buy salon care if I'm feelin cheap or maybe I'll buy a matching developer (i.e. Schwarzkopf Blondme bleach + peroxide) if I'm feeling fancy! But quick anecdote to...

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


5.0
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11 years ago

This developer is so awesome. It doesnt burn my scalp and the smell is tolerable. Its so cheap and Ill always use this for my dyes.

About reviewer (154 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


5.0
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11 years ago

I have the Ion sensitive 30 developer I mix this with Loreal Quick Blue Bleach to turn my jet black hair into a nice blond color!! Be careful while bleaching your hair try not to get It on your...

About reviewer (5 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesOther


5.0
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12 years ago

I have very sensitive skin and this product is just wonderful. It does not irritate my skin and it does not have a horrible smell. I will use it for sure again.

About reviewer (19 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairRed, Straight, Fine

EyesGray


5.0
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12 years ago

Let me start off by saying this is the first developer I've ever used. I really liked it. I used the vol. 30 with the ion powder lightener to bleach me hair and it didn't burn or hurt my scalp at...

About reviewer (19 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Wavy, Fine

EyesBlack


5.0
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12 years ago

Bought this at Sally's (on sale) after reading about it on the Wella Color Charm review page--and am so glad I did! I dyed my hair last night, and it was the first time not using the boxed kits. ...

About reviewer (39 reviews)

Age36-43

SkinSensitive, Fair

HairBrown

EyesBrown


3.0
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12 years ago

I'm going to assume that my bad experience with this developer was due to the fact I used a 40 developer and I used too much of it. It made my scalp tingle extremely bad but at the end of the whole...

About reviewer (10 reviews)

AgeUnder 18

SkinSensitive, Fair, Not Sure

HairBlond, Straight, Other

EyesGreen


5.0
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12 years ago

HG! For this product alone I will not go back to regular drugstore boxed color (unless it's a beauty emergency). There was no itching whatsoever, and it does not smell bad at all. And it's cheap! I...

About reviewer (52 reviews)

Age36-43

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesBlue


5.0
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13 years ago

I use this developer in conjunction with ION color briliance liquid permanent hair color, and it works wonderfully! It is very gentle. You wont feel any tingleling or burning with this, and it...

About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrown, Other, Other

EyesBlue


5.0
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13 years ago

This is in connection with the review I just wrote about the Ion Permanent Creme Color (which was excellent). I have a sensive scalp. Even with the no-amonia haircolor, my scalp still tingles...

About reviewer (211 reviews)

Age44-55

SkinVery Dry, Fair, Cool

HairBlack, Curly, Coarse

EyesHazel


5.0
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13 years ago

I have really bad psoriasis on my scalp(to where it bleeds) and it always itches crazily when I dye my hair ( I've dyed my hair for 3 years now, and also bleached it) But this i had no problems...

About reviewer (5 reviews)

AgeUnder 18

SkinNormal, Fair, Warm

HairBlack, Wavy, Other

EyesBrown




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