I've never had a product give the perfect coverage this does. Its thin consistency makes it easy to spread and quick to set. Even without a primer, it blends seamlessly into skin, atleast on my normal (to dry due to salicylic acid prods) skin. The finish is very natural, which I love. I'm 22 and adore my glowy skin, I'm not looking to take it away even if the fall/winter 2013 trend is matte skin. I can best describe it as an opaque, thin veil over, as you can still see the natural highlights of your face. The only place that looks even remotely shiny is my chin, and that's when I look up at my bathroom lights. It's such a perfect fndtn inbetween dewy and matte. Definitely leaning towards matte, but I think the thin consistency lets you keep your glow, as opposed to having to add one through another cosmetic! I wouldn't depend on only this for your SPF needs, but the SPF 15 (without the shine even) is a great bonus. I got this cus my mom bought the wrong shade but I sure am glad she did, I put this upfront so I use it more. I use 006 Nude. I also use Light in Maybelline's Dream BB and Almay's CC, and 110 Porc Ivory in Maybelline's Dream Smooth Mousse. I gave a 2 on the packaging. :( Anything see-through is bad for SPF and anti-aging ingredients. Plus the product crusts up in the mouth of the pump and I am always pumping out a chunk along with the liquid. It could just be designed A LOT better. I wasn't expecting much with this fndtn, but I recommend it highly. It covered my redness completely, evened my skintone, took away shine but kept my natural highlights, and a bonus, was able to cover my undereye darkness! I literally never use fndtns, they just seem so thick and full of things I don't wanna put onto my skin all the time. But I never met a BB or a CC that could handle my undereye blues haha. If you can't tell I'm a minimalist. A beauty junkie minimalist haha yes. Anything else.. don't know the price but Avon isn't so bad. They got a lot of hidden gems honestly. Like this!