Uploaded by krista187

4.1

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79 reviews
75%
would repurchase
4.1/5
package quality

price range

Reviews


3.0
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Apr/16/2018

This was a good purple shampoo for a great price. I purchased a 1L bottle for under $20 on sale. Did a good job toning the brass. I’d likely purchase again in a pinch but I’ve tried other products that work better and generally just like better.

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About reviewer (14 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesBlue



3.0
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Oct/25/2016

I'm a little torn on this one. It does seem to help calm down the brassy tones in my blonde, highlighted hair. However-- it leaves my hair kind of coated and greasy feeling. At first, I thought I just needed to rinse more (because it kind of had the feeling you get if you don't rinse well enough) but I've tried it several times with that in mind to the same end. So it doesn't …Read more

1 of 1 people found this helpful. Did you?

About reviewer (149 reviews)

Age30-35

SkinDry, Fair

HairBlond

EyesGreen


4.0
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Jul/16/2016

Had to change colorists, darn, to highlight my light ash brown hair. New job looked OK UNTIL I washed it; apparently a "high lift ash tint" was used and oxidized immediately leaving me with orange-ish roots and highlights. Amateur hour. The fact is that your own haircolor HAS to be lifted up enough to achieve a nice neutral blond: this isn't done with any tint, at least for me …Read more

3 of 8 people found this helpful. Did you?

About reviewer (50 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel


5.0
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Mar/05/2016

I am a natural blond but had dyed my hair dark for 10 years. I decided to go back to blond and my hair came out so much more yellow than I wanted. I hated it. I got this shampoo on the recommendation of The Beauty Department, and it is AMAZING. It has totally turned my hair from scarecrow status to a great white/ashy blond. It varied depending on how many times per week I use it. But you can …Read more

2 of 3 people found this helpful. Did you?

About reviewer (12 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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Feb/09/2016

Naturally really fine brown hair that is bleached to as light as it gets. I use this in place of shampoo 1-3 times a week(note: I shower twice daily, I know I know it's bad for your hair), I leave it in for 5ish minutes. Keeps my hair platinum - it honestly makes a huge difference. Once I neglected to use it for a good 2 weeks cause I ran out and I was too lazy to go buy more, and after I …Read more

4 of 4 people found this helpful. Did you?

About reviewer (5 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBlond, Straight, Fine

EyesBrown


3.0
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Nov/14/2015

Annihilated my hair. After washing and conditioning, I gently towel dried my bleached blonde hair and it felt sticky and made a sudsy sound. I rinsed again. Was still a bit sticky, air dried and my hair looked and felt totally fried. The worst it has ever been. I had to put Argan oil and chi keratin leave in conditioner to help save it. I don't think it even washed it. Will never use again. …Read more

4 of 4 people found this helpful. Did you?

About reviewer (5 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairOther

EyesHazel


2.0
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Nov/06/2015

I have used this Joico Color Endure Violet Shampoo for about a year now. I have baby fine hair and find that the shampoo strips my hair very badly, I have been using a leave in condition in for a couple of hours afterwards to nuture it back to something that resembles a normal head of hair. I have recently been to a new hairdresser and had ash brown and ash blonde foils but when I washed it the …Read more

2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair

HairBlond

EyesBlue


4.0
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Oct/12/2015

I purchased during the Ulta liter sale. You get so much for the price. I wasn't sure how to use this at first. After reading online the best way to use, I shampoo with my regular shampoo first, rinse, then use the violet shampoo and leave on for about 10 minutes. I only wash my hair twice a week so if I use this only, my hair is tangled and still dirty. So shampooing with my regular …Read more

3 of 3 people found this helpful. Did you?

About reviewer (72 reviews)

Age36-43

SkinDry, Medium, Warm

HairBrown, Wavy, Coarse

EyesBrown


1.0
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Sep/24/2015

Do I like this as a normal shampoo and conditioner? yes. Do I think this does a good job toning my blonde hair? NO. My hair is naturally dark blonde but I have hard water that turns my hair ugly, Shimmerlites made my hair beautiful but it's expensive. I found this Joico Violet at Ulta during a liter sale. Long story short- I can leave this crap on my hair for 3 hours and it won't tone …Read more

1 of 3 people found this helpful. Did you?

About reviewer (211 reviews)

Age30-35

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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Aug/23/2015

This violet shampoo definitely neutralizes golden tones in blond hair. I'm sure it would do the same for gray or silver hair. I left it on for 10 minutes and I got a nice neutral blond shade. It smells nice and lathers well. However, the effects, at least for me, don't last through a regular sulfate free shampooing, so if I want the effects of Color Endure, I have to use it as my …Read more

10 of 14 people found this helpful. Did you?

About reviewer (316 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesHazel