Application is definitely key here. Some things I have noticed when using this: You have to use on wet hair, you have to have a base of either a styling cream or hair oil to counteract the drying effect since this does contain alcohol, and you don't need to use a lot. A golf ball sized amount is perfect for even my thick 3b curly hair. I think it smells lovely and seems to do a great job of boosting my curl pattern. My hair is left soft and defined which is hard to do. The shine was very good and had some nice compliments from strangers. My hair maintained its volume without feeling sticky or weighed down. Walmart had a good sale on this and I was able to get a big can. I think it provides decent hold. There was some crunchiness in some areas but nothing that can't be scrunched out with a bit of water. As for frizz reduction, it was ok. I noticed it took care of frizz initially but then as the day wore on, I had some halo frizz. A little hairspray took care of that. Overall, I think this was average. I have tried better mousses from other brands, but I do like this for lazy days.