So many beauty bloggers have raved about this "mask," as well as all the 5 star reviews here. I'm not exactly a novice in the mask department, and I can tell you without hesitation that this isn't worth $10, nevermind $50+. Mind you, I spend when it comes to skincare, and base reviews on effectiveness. Whether it's Mario Badescu or Sisley, I have found good and bad at all price points. I applied this mask as directed on multiple occasions and it immediately foamed, making it almost impossible to finish applying since you end up removing already foam-covered areas. And how do you wait for a foam to form if it foams on contact? Not only is there instant foam, it's thin and runs off your face, defeating the entire purpose of the mask. I feel like a sucker for this one, and am officially done with Bliss. It's just tired junk.