Ive been using this concealer for quite some time now and I always seem to come back to it when I try something else. I like stick or pot concealers better than liquid tubes, I find they cover better. I like the small tube packaging and the consistency of the concealer. But I have to agree with lots of other Alley users...this is NOT a full coverage concealer. However, it is extremely buildable and layers nicely. I don't find that it falls into creases and lines, it stays put very well. However, if you have a nice big pimple on your face, it's hard to fully cover. How I apply it is directly onto the spot to conceal, and then use a "patting" motion with your ring finger instead of rubbing it in. I may do this a couple of times on the same spot before I reach the desired cover up. I think this works well, but it's not the heaviest of concealers. I've used about 4 tubes of this stuff, so it must have some good qualities!