Ulta Ulta- whole store

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3.4

31 reviews

80% would repurchase

Package Quality: 3.0

Price: $$$

Package Quality: 3.0

Price: $$$

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Age: 19-24

Skin: Sensitive, Fair, Neutral

Hair: Blond, Wavy, Medium

Eyes: Blue

I LOVE Ulta! The stores I have been to are: the Green Valley location in Las Vegas, Nevada on Stephanie Street; the Silverado Ranch location on Eastern Blvd in Las Vegas, Nevada; the location in Waldorf in Maryland; and the location in White Marsh in Maryland. All of these locations have been clean and the employees, for the most part, helpful. There have been a couple employees in the Las Vegas locations that were snobby, unhelpful, and even ignored me. It was in the Stephanie location where a man passed by me and asked, "Do you need help with anything?" while walking past me. He didn't even LOOK at me or pause, he just continued walking. I said, "Yes, please. I have a question..." and he continued walking past me. I walked in his direction and said, "Excuse me?..." and he turned around, looked at me with a confused expression, and then continued walking away and went in the back of the store. That was incredibly rude. It literally seemed like he was just asking to ask because that's what employees are expected to do and was disturbed that I had the gall to actually request his presence.

It seems that different locations carry different products. If you're looking for something in particular, I suggest calling the store you're going to before you go in to ask if they have that specific product in the specific shade you need available. I have done this and most employees are kind enough to get the product and hold it up front for me so I can come in later that day to pick it up. I have gone to Ulta countless times to get something in particular and found they don't have it all or don't have it in stock. It just is what it is. Perhaps you can call and ask the location nearest to you to order something if they don't have it. I don't recall doing this yet, so I don't know how that will work out.

The main reasons I love this store are because of the coupons. You can get a free membership card to use online and in store. With this card they usually send you a monthly or bi-weekly catalog with new products, on sale products, and a $3.50 off coupon for purchases over $10 before tax. Yes, it includes sale and clearance items! I don't think it applies for certain products though, so read the fine print. I've never purchased a product yet that it didn't apply to. However, I downloaded the app Shopular on my iphone which gives me coupons to the stores I walk into. I can use the same $3.50 off coupon inside the app with the barcode I receive as many times as I want instead of using one coupon every catalog I receive. This is much more efficient. For example, over the weekend I went in and purchased a self-tanner that was $13. I got it for $9.50. Later on I went back in and bought quite a few clearance and on sale items that were originally $10.50 altogether and only paid $7. I am planning on going back this week to purchase a foundation that is $12 and I'll only pay $8.50. So you can see how having a free membership and using the coupons can really be economical.

Plus, at the end of the year in December, depending on how many products you purchased during the calendar year and how much money you spent, they send you free things and take additional money off of purchases. Great when buying Christmas gifts from there.

Lastly, the reason I love Ulta is because they finally have started carrying my favorite self-tanner, St. Moriz (the St. Tropez knock off). Formerly this product was only available in Europe because it is manufactured in England. The only way to get it was by buying it online through places like Amazon, which could lead you to end up with tampered, false, or watered down products. Now that Ulta has it I can purchase it from an American retailer any time I need to and I know it's authentic and safe.

2 of 2 people found this helpful.



on 7/12/2015 12:36:00 PM

Age: 19-24

Skin: Acne-prone, Fair, Cool

Hair: Black, Straight, Fine

Eyes: Blue

The good:
-carries drugstore products (plus NYX, which can be hard to find)
-provides far more coupons and discount opportunities than Sephora does
-more down-to-earth staff compared to Sephora

The bad:
-never seems to be well-stocked
-SA's not particularly knowledgeable
-drugstore products more expensive at Ulta for some reason
-testers are always disgusting or broken
-online orders take an eternity to arrive

My most consistent problem with Ulta stores is lack of stock. I rarely have this problem with Sephora. However, Sephora stores always seem to be loud and cramped, and while their staff are more knowledgeable, I can be pestered by 3 or 4 different SA's in a single visit to Sephora whereas I find Ulta SA's will usually give me some space until I ask for help. Ulta also has a better rewards system and more opportunities for discounts. Truthfully, though, if it weren't for Ulta's more comfortable atmosphere, their sales/rewards, and the NYX products, I would probably never go.

4 of 4 people found this helpful.


on 7/17/2014 7:37:00 PM

Age: 19-24

Skin: Dry, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Blue

Man, after reading some of these reviews, I'm just puzzled. But to be completely honest, it really all does depend on location and the people you get. My Ulta, in Colorado Springs, CO, is amazing. People there are never too pushy, nor do they ever ignore you. When I was looking confused and puzzled about something, a girl came up to me and simply said if I needed any help, I said "No thank you" and she walked away. After 5 minutes of trying to figure it out myself, I gave up and went up to the same girl and she smiled at me and jokingly said "See, I knew you would need my help!" and she was super super helpful. Every single girl I have talked to there has been awesome. Another day I wanted to try something and had done some research but I still wasn't sure what would work best for me, so I walked up to one of the girls who just happen to be around the Urban Decay section, and asked her. Though it seemed like her main focus was Urban Decay, she walked me over to the drugstore section and actually recommended a few things, and even told me not to get a certain products I was looking at due to my skin tone being too pale, she recommended getting a different product instead, which just so happened to be cheaper!

Every single item I'm looking for (except new stuff, sometimes those go flying off the shelves!) is always there. They keep the whole place clean and tidy, and all the girls there working are knowledgeable. I never leave with something I dislike, and I am always able to return it, even if I opened it and used it.

I can't say I have ever had issues with the rewards point system. Nor have I ever had issues with the coupons not being taken (I never buy anything but drugstore though, because I just can't afford it, even with coupons and deals, etc.).

TL;DR: I really like my Ulta, I never have issues there, and I am always treated nicely and not like a thief. Store is always clean, friendly staff, and stocked reasonably.


Age: 30-35

Skin: Dry, Fair-Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Blue

I live near one Ulta, Henrietta location... And work next to the other, Webster location. So I've spent plenty of money between the two in the past two yrs trust me. The Webster location is chock full of older employees that may have experience w makeup but always seem very very snobby or don't know anything at all. I appreciate good makeup advice on products I don't usually use as I just started purchasing high end ab a year ago. ( I have a good mix of both high and low end prod). I always feel like I'm bothering them when I come in. The Henrietta loc is so much better to the point that I've told the manager twice. The girls are always helpful. They are younger and jut plan off more cheerful. They also rec a high and a low end option and are happy to do so if I ask. My biggest complaint w the hen and sometimes even the Webster loc are that they are usually never in stock of the NYX prod that are very popular. High end pay off low end price, so why not stock it better??!! The other day I went in and it looked like a tornado literally hit every shelf. Literally!! Sad! The return policy is stellar as long as u return within 60 days. They can find ur receipt too. Overall. I head to the Hen loc most often I just dread that they never have what u need sometimes. :(.

1 of 1 people found this helpful.


Age: 30-35

Skin: Sensitive, Fair-Medium, Not Sure

Hair: Red, Other, Other

Eyes: Blue

This review is for the online service. I am disappointed in Ulta. I made two makeup orders last week, one from Ulta & one from Sephora. I felt that everything about my Sephora order was superior. The products from Ulta were all put into the same little plastic bag that was tied on top and placed in the shipping box. There was no protective wrapping, like bubble wrap. In the past I have ordered shampoo & conditioner that had broken caps because all they did was tape the caps down instead of protecting them. Then for the free samples, I hate the way they don't give you much choice, and send you things you don't want. It isn't an exciting bonus to get three free samples that go straight into the trash. You get to choose from categories like skincare, cosmetics, or perfume, and then they select the samples in that category. I chose perfume, because I buy a lot of perfume & it's great to find what's new out there. I received the new Lady Gaga perfume, which isn't a bad thing to receive, just not anything I'm interested in; something awful that smelled like rubbing alcohol and urine from Jessica McClintock, which I would never consider selecting; and a men's cologne.... why? Just a terrible selection on their part. From Sephora I got to choose my own 3 free perfumes samples and I love all of them, plus they threw in a bonus hair product sample, plus I got to include a free sample of a Murad retinol product from their bonus page, and I could have used my beauty points to get one or two other products, but I decided to let them accumulate for a bigger prize since they never expire, unlike Ulta which expires in a year, so you have to pick whatever they have available even if you aren't excited about it. Lastly, I ordered from both stores on the same day and got my Sephora package 3 days sooner. I like that Ulta has sales like buy one get one 50% off of NYX, but I'll never order another full priced product from them again. I will always go to Sephora first.

4 of 4 people found this helpful.


on 7/30/2013 12:51:00 PM

Age: 36-43

Skin: Oily, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

My local Ulta is great. The store is clean and organized well. I like that it carries a mix of HE products and drugstore. I also love the gift with purchase specials they have with the HE brands.

1 of 1 people found this helpful.


Age: 56 & Over

Skin: Dry, Fair, Cool

Hair: Blond, Straight, Fine

Eyes: Blue

Oh-reading the reviews by MUA'ers are so funny, I just had to add my own! I thought it was just my own Ulta that was bad. When it first opened, the service was good (of course), the ladies were helpful, not too pushy, and samples were offered to customers. They even had SA's that knew the product lines. That was years ago it seems. How times have changed.
It seems we all have horror stories and I'll tell you my own. I wanted a haircut one day. I went in around dinnertime and was told they "don't take walk-ins". Ok. This was about 6 p.m. mind you, early enough in the day, since they don't close till 9 p.m., so the SA suggested I make an appointment. No one was sitting in a chair, there wasn't anyone waiting, and no one else had their hair done while I was in the store. I said I'd check my calendar and call back. When I called back from home, I was told they don't take anyone after 7 p.m., even though they don't close until 9 p.m. "well, because we don't. We have other things we have to do in the salon." I asked what about people that work during the day? They said "those people would have to take time off to come in because we're that good and people do come in early anyway". Oh really? I never did get my hair done at an Ulta. I guess my hair wasn't good enough for their scissors.
Next story. It was my birthday and Benefit advertises a free brow wax for your birthday at Ulta. Just come in on your birthday. So I did. Guess what? No Benefit SA available. So another SA tells me to come back another day and tell them that the Benefit girl wasn't there that day. So a few days later I come back again (I live 20 miles away, mind you), and again, the Benefit SA went home early (at 7 p.m.). So I inquire, so when exactly is this brow thing available for the working class? Am I supposed to run here right after work? The girl says "Well, IDK, she's never here at night." By the time I was able to reach the Benefit SA, I was told too much time had passed after my birthday and the offer wasn't available, but I could pay for one if I wanted. I never did get it done.
Next story. I was shopping foundations. No testers. I'm looking at PTR's foundations and would like to match a color. I'm standing there looking for a SA. Finally, one comes around and I ask if I can get a match. She walks away and comes back with fragrance paper swatch. She sticks it in one bottle and then hands it to me and walks away. There's my match. Like it or leave it, I guess. On a piece of paper, no less. Here's your color. I felt like it had been torn out of a magazine.
I had made a purchase of close to 200 dollars and asked for some samples to be put in the bag. The cashier told me they didn't have any. After I just dumped 200 bucks and they don't have one sample? The manager overheard the cashier and runs over and tells her she's wrong, they most certainly do. She tells me to wait, she will make a special sample package for me after the cashier just treated me so rudely. And she goes into the drawers behind the register where there are piles of samples. Obviously samples that they don't give out to the customers.
In all the time I've been shopping there, there has only been one nice SA who knew the products, gave out samples (knowing customers that tried and liked would come back and purchase), and was genuinely friendly. Lately, anyone that works there is rushed and isn't interested in helping anyone out. Perhaps Ulta needs to re-think their sales model.
Last story: I was looking around the store (always on my own, they no longer have any help) when I finally found an SA to inquire about a product in a particular line. I asked questions about a moisturizer in Philosophy. She really didn't have any answers for me, was hemming and hawing and looking every way but at me. Finally, she said, "Well, you could buy it and that would tell you your answers." Yep, it would. I could also drive across the street to Sephora where they could tell me about the product, sample it on me, give me a sample to go home with it if I so desired, too.
Ulta still sends me coupons sometimes and if I'm so inclined I'll go there just to find something cheap enough that I might need to use that coupon on. Otherwise, I won't go out of my way to step foot in that store anymore. It's just not a friendly feeling anymore. And it's becoming more of a Bargain Basement atmosphere, too.

14 of 14 people found this helpful.


Age: 30-35

Skin: Combination, Fair, Warm

Hair: Brunette, Straight, Fine

Eyes: Blue

I love my nearest Ulta -- never had any bad experiences with SAs or the overall store. The SAs never badger me or try to sell a product (which is almost always the case with Sephora); because of this reason alone I will continue shopping there. I absolutely DETEST when a sales associate won't leave me alone. I'm usually the type that knows what I want when I go in there or I just want to browse to check out all the new products or plan future purchases. If I need help I'll ask for it! Anyway, my particular store is always clean and well-organized. Prices could be better (high-end stuff is on par with Sephora, but drugstore tends to be slightly higher than, say, Walmart or CVS. However, they always have some sort of BOGO or deal, so that works out if you wanna stock up your favorites from a particular brand. I also love that they carry brands like NYX, which aren't readily available. All in all, a wonderful store -- truly a girl's playground!

1 of 1 people found this helpful.


on 2/16/2013 1:23:00 AM

Age: 19-24

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I love Ulta. The stores I go to are always clean and organized. I don't ask for help when I shop but whenever I check out the girls are always cheerful and friendly. It is true that the drugstore brands (Revlon, Loreal, ect) are waaaay overpriced, sometimes costing $2-$5 more than anywhere else. However, they also have brands that are a bit difficult to find (NYX, China Glaze) and often have buy one get one, or some other sales promotion going on. I have gotten some great deals here as a result of sales combined with a coupon. I can shop without getting hounded by employees and I've never had any trouble finding anything. One other downside is their coupons are a bit confusing, and sometimes exclude things you'd think would be included in the promotion.


Age: 30-35

Skin: Acne-prone, Fair, Not Sure

Hair: Brunette, Straight, Medium

Eyes: Blue

I generally love going to Ulta because of their selection and deals with a loyalty card. I do agree though with the others--cleanliness and sanitation could be better, especially when it comes to the tester products. I don't really test out the products because of this and I tend to buy the same essentials time and time again so a test product isn't necessary (or the item is cheap enough for me to bypass the test altogether and just take a risk).

Customer service hasn't been a problem for me. The people at the store near me are friendly and will ask if I need any help finding something. I've never had an issue with getting their coupons/booklets in the mail.


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