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3.0

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203 reviews
70%
would repurchase
3.2/5
package quality

price range

Reviews


2.0
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Feb/15/2010

I live in the sticks. The nearest Sephora is an hour away, so when an Ulta opened nearby recently, I thought I'd give it a try. I've been in the store three times now and they'd need to improve a number of things before I'd go back.

Pros: good selection of drugstore makeup lines, some premium lines. Good selection of haircare products. Good …
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7 of 8 people found this helpful. Did you?

About reviewer (16 reviews)

Age44-55

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther



3.0
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fromkaxel

Feb/10/2010

I am neither in love nor hate with Ulta. I do like having so many beauty products in one place, and not just high-end ones. However, I agree with other posters that the stores often seem to be out of product. To me, Ulta is best if you need to restock a bunch of beauty products at one time and you can just go in there and get them all quickly without running through a whole Target (every Target …Read more

1 of 1 people found this helpful. Did you?

About reviewer (387 reviews)

Age44-55

SkinDry, Fair, Warm

HairBrown, Wavy, Medium

EyesGreen


3.0
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Jan/25/2010

Going into Ulta is hit or miss. I typically don't need a whole lot of assistance while there, but one time I had good luck asking "what should I use to fix this?", where the other time I asked for a big palette of as many different eyeshadow as possible. The sales clerk sighed loudly, and without a word took off across the store and then stood waiting for me to catch up with her …Read more

1 of 1 people found this helpful. Did you?

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesHazel


1.0
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Jan/05/2010

Yesterday 1/4/2010 has to have been the WORST day of my life. I was accused of stealing.. Let me start by saying I have never stole any thing or been accused until last night. I was at work & went on my brake & wants some coffee so I headed off to starbucks, on my was I stopped at Ulta (they are a cosmetics, makeup, fragrance company) Well I was looking at the new fragrance they have …Read more

5 of 7 people found this helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


1.0
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Nov/16/2009

As I read the reviews, I'm glad to see that I wasn't the only one who had similar thoughts about Ulta. I was just in a different city for a business trip this past weekend and was excited to see an Ulta not far from my hotel. This was my very first (and quite possibly last) Ulta experience. My hometown just has a MAC counter and a Sephora store, along with the other typical dept. store …Read more

4 of 4 people found this helpful. Did you?

About reviewer (22 reviews)

Age25-29

SkinAcne-prone, Dark

HairBlack

EyesBrown


2.0
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Oct/12/2009

I live in Virginia and sometimes shop at the Fair Oaks Ulta. So so sad. The SA's don't know anything about any products or what the store carried. The line has always been slow... and you have to wait around for the SA to show up and check you out. The point systems is kinda silly. The only reason that I go there is for the L'oreal Profession shampoo's that they have. None of …Read more

4 of 5 people found this helpful. Did you?

About reviewer (70 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Warm

HairRed, Wavy, Fine

EyesOther


1.0
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Oct/05/2009

I HATED MY EXPERIENCE WITH THIS STORE!!!! Even though I read the reviews about Ulta from MUA, I still wanted to go to the new store near my town. Well, needless to say it was a bad experience. The good thing was they were having this great Buy 1 Get 1 Free sale on the NYX pencils, trios, singles, L'Oreal HIP, etc. So, I decided to buy a few items. Upon leaving the store I noticed my total …Read more

10 of 11 people found this helpful. Did you?

About reviewer (19 reviews)

Age25-29

SkinCombination, Dark

HairBrown

EyesBrown


5.0
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Aug/09/2009

i love the store! Ihave always hated the snobby feeling you get when you go into Sephora so I was so happy to have an Ulta to shop at instead. The employees have always been pleasant, not overbearing; However not incredibly helpful. How could you not like a store that carries every beauty product you could possibly want!

1 of 3 people found this helpful. Did you?

About reviewer (78 reviews)

Age36-43

SkinNormal, Medium, Cool

HairBrunette, Curly, Fine

EyesBlue


1.0
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Aug/05/2009

Today, after my last ever trip to Ulta, I filled out their online survey where I said I would not recommend their store to anyone, so the purpose of this review is to fulfill that promise. I recommend you don't go to Ulta. I don't have anything new to say about Ulta, I suppose. They do have a wide selection of products, but I don't quite understand why everything is so …Read more

6 of 7 people found this helpful. Did you?

About reviewer (57 reviews)

Age19-24

SkinOily, Olive, Not Sure

HairBrown, Curly, Coarse

EyesBlack


1.0
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fromBoha

Jul/18/2009

I hate Ulta because of their SAs. The store concept is great. High End and Drug Store/Low End cosmetics and beauty products together. It's like my mu stash. They have good sales and their store brand is decent.

But it takes a lot to get me to go there. I'll make the trip to 3 stores & 6 counters because it's honestly less hassle.

I've gone to every …
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5 of 6 people found this helpful. Did you?

About reviewer (31 reviews)

Age25-29

SkinOily, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBlack