I've been using Benefit They're Real! and it's a superb mascara but I heard there were drugstore brands out there that are as good or better than HE brands at any price. I tried The Falsies (the one in the purple tube with turquoise trim) and LOVE it, but mostly for nights out as it creates a very bold, very black lash. I needed a reliable daytime-look mascara and I was told to try regular L'Oreal Voluminous, and when I saw this one with a curved brush on sale BOGO50% so I grabbed it.
I have straight, short dark lashes, so I prefer a curved brush. I always "wiggle" the brush in the tube (don't pump!) then "wiggle" it at the base on both sides of my lashes, then "push back" on the tips of my lashes in front and hold a moment to form a natural curl. I have never been able to get the hang of lash curlers. I am not one of those people that can slap on mascara super fast; I would put and eye out if I tried that. Maybe that's why I've had more success with this particular product than some other reviewers.
This mascara is more of a charcoal color and with a slightly goopy consistency out of the tube, but it goes on very smooth with no clumping on my lashes. Although not as carbon black as I'd like, it is plenty dark enough for a daytime look, and when combined with tightlining on my upper lid it gives my lashes the appearance of lots of volume.
Since I'm happy with The Falsies as a nighttime look (and I have two extra tubes stocked up from sales) I will stick with that and use Voluminous Curved for daytime. I will definitely buy again and do recommend to friends.