I love this concealer but what I find a lot with sheer cover is that it only works well on the darker medium Caucasian women and the tan and darker skinned women. I'm half white half black and I use the tan/dark which I originally thought would be way to dark but these colors run super light. my mom is white and I mean like ivory white,very fair skinned with red hair and she HATES sheer cover anything. I love it,it covers well for me. I always think I look flawlessly amazing once I've applied my sheer cover concealer and mineral powder...all in all its great makeup,for me,I think it all depends on your coverage needs. honestly the chick with the birthmark they show on the infomercial, I don't believe she uses this item.it covers awesome but not for stuff like that.