I actually bought this blush on mistake. I was at Ulta and meant to pick up Kitten eyeshadow and accidently grabbed Fade instead. I didn't realize 'til I got home and figured that I could use another blush more than I could another shimmery eyeshadow. So I figured I'd give fade a try. I'm NC 25-30ish, depending on how tan I am at the moment. This color looks very brown and unspectacular in the pan but on my cheeks it's a brownish rosy color. Just enough pink it it that it doesn't act like a bronzer (which I was worried about when I saw it in the pan) and makes my cheeks look very pretty. It's very, very natural looking. This blush is great for days when I have a heavy eye makeup or bright colored lips. Or when I'm trying to look very natural and not made up. This is certainly not the kind of blush shade I would have picked up for myself though. I like bright, bright, bright blushes. However, this is certainly a very nice addition to my blush collection. Every girl needs a nice, natural, subtle blush. I wouldn't buy this color if you're very fair or cool toned. I think this blush could easily look ruddy on fair and/or cool skin. I'm also not sure it'd show up on someone much darker than I am either. However, if you light (not super fair or tan) skin with yellow or neutral undertones, I think you'd like Fade. It's matte and lasts fairly well. Overall, good blush but I probably wouldn't buy again because I like bright blushes more.