I liked that I could buy this conveniently at the drugstore. I found the darkest color available there, "natural beige", thinking it might blend into my skin, but it was too light and pinkish. The main problem that kept me from trying to find a darker shade like "sand" was that the product itself didn't apply nicely for me. First, it flew everywhere, into my hair, on my clothes, just from the slightest movements - then when I applied it, it sat on top of my skin, I could see it, even with blending - this wasn't the color issue, it was cakiness. The packaging....it's convenient in the sense that the brush is self-contained with the powder, and kept neat. But the container itself is then large and unwieldy, and sometimes doesn't close properly very easily. Also, if you prefer to use your own brush, then that bubble lid with the brush is a total waste. I personally did not like the brush at all - it felt a bit rough and stiff, rather than fluffy and broad for spreading product comfortably - but it may be that this stiff brush is the best for applying this type of powder, I'm not sure.