This smells just like a fresh milkshake made with loads of perfectly ripe strawberries. I took a sniff in KMart and had to take it home with me. I assumed that I'd need extra conditioner and that the 2-in-1 was just a line, but I am actually able to use this just by itself. That's saying something, because I have extremely thick, wavy hair that is a force to be reckoned with. My hair is noticeably less frizzy and much softer than it usually is. I can't use this more than 3 days in a row, though, because the downside of added conditioning means that some build-up is left on my hair. So I go back to the separate shampoo and conditioner for that one day, then I'm go to go again with the Strawberry Smoothie stuff. Oh, and the bottle is really fun - a soft, colorful, postmodern shape.