I bought this to solve a problem - I have trichotillomania (to a small degree), which means I have an unstoppable habit of plucking hairs unnecessarily, and for me, that includes my brows. Not cute! I fortunately don't pluck them completely bald, but they are always very sparse and need some shaping and filling in. For a while, I made do with a pencil (I used Mary Kay's blonde one) and it was alright, but very easy to make it look very fake. I gradually came to realize I needed a powder version of brow makeup, and embarked on an internet search for a decent one. I initially intended to buy a higher-end brand, but when I started looking around at the Sephora store, this was the only one that was both within my budget and in a shade that looked complementary (not too red, not too dark) and didn't have shimmer (for some reason, almost all the high end ones have shimmer in them! Why would I want shimmer to call attention to the brows I'm trying to make more natural looking and less noticable?). I used it immediately upon getting into the car, and was immediately impressed by the natural effect, so much more subtle than a pencil! So now, having used this stuff for a good six months whenever my invisibrows start to bother me too much, I have concluded that this is my go-to brow product. However, I don't like the lighter shade (I have the Blonde to Medium Brown palette), it's too red for my brows, even though it doesn't look that way. The darker shade is the perfect ash blonde tone that looks pretty much just like my hair color. It fills in subtly with the included brush, which is decent but kinda crappy looking, though it works. I don't like the wax... I find it to be pretty much useless, it smudges the careful filling in I just did, and it doesn't really dry, it stays kinda greasy, so I just leave it alone. If I feel the need to "set" it, I use a quick, gentle swipe of clear mascara.
Bottom line: One packaging quality point off for the crappy brush, and one packaging point off for the fact that it doesn't stay in its little spot in the compact, and one lippy off for the non-drying wax stuff that doesn't help at all. However, I'd still buy again because it works for what I need it for.