74%
would repurchase
4.1/5
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Reviews

Reviews


5.0
Created with Sketch.

12 years ago

After a year or so of using 8.5 champagne blonde, I decided to "up it up" a bit and try the 9.5 natural. I have to say, that while the 8.5 was fine, the 9.5 is amazing. The natural tone is much...

About reviewer (3 reviews)

Age30-35

SkinCombination

HairBlond

EyesBlue



5.0
Created with Sketch.

12 years ago

No idea why I haven't reviewed this before now. I have been going between this product and Preference for years. I like this one more, it's a cleaner application because it doesn't run and the...

About reviewer (978 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrown, Curly, Coarse

EyesGray


5.0
Created with Sketch.

12 years ago

I naturally have strawberry blond hair, but it keeps getting lighter in the California sun! I decided to go "copper" in the winter via my salon, and loved it- but hated the fact that it would fade...

About reviewer (20 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairOther, Straight, Fine

EyesBlue


4.0
Created with Sketch.

12 years ago

This is my favorite hair color. My hair was previously dyed a light/medium golden brown. It's very dry, so I've had trouble getting a color to take. I wanted to go red, but was worry a brighter,...

About reviewer (90 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

12 years ago

Only hair color I'll use. Perfect for first time home-colorers. BEST part of this dye is that it doesn't drip or mess!! The box has a nice big picture of the hair color result on the top, and on...

About reviewer (29 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

12 years ago

This is my HG. My hair is naturally dark blonde with few grays (even though I'm only 30.) I stick to ash tones, so I use the Champagne Blonde shade (8.5A). The color looks great, even on the day...

About reviewer (121 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel


2.0
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12 years ago

I used Excellence 6RB (Light Reddish Brown). It did a fair job of covering my gray, but not as good as L'Oreal Preference 6AM( Amber Brown). The color was good with highlights and looked natural...

About reviewer (722 reviews)

Age56 & Over

SkinDry, Fair-Medium, Warm

HairGrey, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

12 years ago

I have dark,dirty dishwater blonde hair naturally that I've bleached to a light ash (cool) blonde for years. Almost a year and a half ago, I decided to go brown. I ended up hating it and went back...

About reviewer (70 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesHazel


5.0
Created with Sketch.

12 years ago

I keep going back to this product despite some mixed results. The dark brown was black and inky in my hair, and I would not recommend it. It looked like someone dumped a bottle of black ink on my...

About reviewer (36 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


1.0
Created with Sketch.

12 years ago

Product bought = Reds Extreme Extreme Dark Copper Red R-3 <p> Oh no way, this was the absolute worst! The swatch showed a very bright copper red. I usually use some type of L'Oreal permanent...

About reviewer (15 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairRed, Other, Other

EyesHazel



5.0
Created with Sketch.

12 years ago

After a year or so of using 8.5 champagne blonde, I decided to "up it up" a bit and try the 9.5 natural. I have to say, that while the 8.5 was fine, the 9.5 is amazing. The natural tone is much...

About reviewer (3 reviews)

Age30-35

SkinCombination

HairBlond

EyesBlue



5.0
Created with Sketch.

12 years ago

No idea why I haven't reviewed this before now. I have been going between this product and Preference for years. I like this one more, it's a cleaner application because it doesn't run and the...

About reviewer (978 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrown, Curly, Coarse

EyesGray


5.0
Created with Sketch.

12 years ago

I naturally have strawberry blond hair, but it keeps getting lighter in the California sun! I decided to go "copper" in the winter via my salon, and loved it- but hated the fact that it would fade...

About reviewer (20 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairOther, Straight, Fine

EyesBlue


4.0
Created with Sketch.

12 years ago

This is my favorite hair color. My hair was previously dyed a light/medium golden brown. It's very dry, so I've had trouble getting a color to take. I wanted to go red, but was worry a brighter,...

About reviewer (90 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

12 years ago

Only hair color I'll use. Perfect for first time home-colorers. BEST part of this dye is that it doesn't drip or mess!! The box has a nice big picture of the hair color result on the top, and on...

About reviewer (29 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesGreen