74%
would repurchase
4.1/5
package quality

price range
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Reviews

Reviews


5.0
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11 years ago

Great value because of quality of the packaging and the dye itself, it really delivers salon-like results! My mom has a dark gray hair and uses medium blond, golden blond, it depends on her mood....

About reviewer (17 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesGreen



4.0
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11 years ago

I bounce between this product and Suprior Preference. Depending on the color.. And how my hair is feeling. If my hair is damaged and yet I need to color it - I will use this product. It is IMO the...

About reviewer (35 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlack, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

11 years ago

Ok. I have used preference for years (when I dont feel like going to Sally Beauty Supply and buying my own color/developer). It works great but is sloppy as all hell. I tried this and HOLY SH*T...

About reviewer (64 reviews)

Age25-29

SkinSensitive, Medium

HairBrown

EyesGreen


1.0
Created with Sketch.

11 years ago

Hate. Bought light brown, turned my hair orange, and didn't cover any gray. Boo.

About reviewer (51 reviews)

Age36-43

SkinAcne-prone, Fair, Warm

HairBrunette, Other, Other

EyesGreen


5.0
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11 years ago

I use the light golden brown color and I love it.

About reviewer (1 reviews)

Age30-35

SkinCombination, Medium Brown, Warm

HairBlack, Relaxed, Coarse

EyesBrown


5.0
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11 years ago

This review is for Excellence Creme Hair Color 9 1/2 NB- Lightest Natural Blonde. I must say, this is my HG of box haircolor. My natural color is a dark blonde with red tones, about bra strap...

About reviewer (96 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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11 years ago

For reference I have dark Asian hair, wavy and on the thick/coarse side. Prior to this I haven't done any chemical treatment and I only straighten the fringe every other day. After reading the...

About reviewer (46 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlack, Other, Other

EyesBrown


3.0
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11 years ago

I am sick of buying hair colours that have an orange glow when you stand in light. Why does this happen? Do I have to go to a salon and pay hundreds of dollars to have this done right? Every...

About reviewer (32 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


4.0
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11 years ago

I bought this product after reading the reviews and I'm glad I did! Will buy again! The first time I dyed it I used Light Natural Blond 9, which turned my hair way to warm. My fault not the...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Other, Other

EyesBlue


5.0
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11 years ago

I love this hair color. I've colored my hair for years at a salon but the amount of wasted time in a salon finally got to be too much. I naturally have level 5 dark brown hair. The Frederic...

About reviewer (6 reviews)

Age30-35

SkinOther

HairOther

EyesOther



5.0
Created with Sketch.

11 years ago

Great value because of quality of the packaging and the dye itself, it really delivers salon-like results! My mom has a dark gray hair and uses medium blond, golden blond, it depends on her mood....

About reviewer (17 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesGreen



4.0
Created with Sketch.
from

11 years ago

I bounce between this product and Suprior Preference. Depending on the color.. And how my hair is feeling. If my hair is damaged and yet I need to color it - I will use this product. It is IMO the...

About reviewer (35 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlack, Wavy, Medium

EyesBlue


4.0
Created with Sketch.

11 years ago

Ok. I have used preference for years (when I dont feel like going to Sally Beauty Supply and buying my own color/developer). It works great but is sloppy as all hell. I tried this and HOLY SH*T...

About reviewer (64 reviews)

Age25-29

SkinSensitive, Medium

HairBrown

EyesGreen


1.0
Created with Sketch.

11 years ago

Hate. Bought light brown, turned my hair orange, and didn't cover any gray. Boo.

About reviewer (51 reviews)

Age36-43

SkinAcne-prone, Fair, Warm

HairBrunette, Other, Other

EyesGreen


5.0
Created with Sketch.

11 years ago

I use the light golden brown color and I love it.

About reviewer (1 reviews)

Age30-35

SkinCombination, Medium Brown, Warm

HairBlack, Relaxed, Coarse

EyesBrown