74%
would repurchase
4.1/5
package quality

price range
Shop Now

Reviews

Reviews


5.0
Created with Sketch.

10 years ago

I use the color "medium golden blonde" which on my hair comes out a really gorgeous light brown/red color. It's very multi-dimensional, doesn't look flat, and the color is very even from root to...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue



3.0
Created with Sketch.

10 years ago

I was a light brown, hoping to cover some unfortunate highlights and maybe be a bit lighter. both were achieved though the dye pulls red and ends up flat and shineless. not horrible but I wouldn't...

About reviewer (84 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrown, Wavy, Fine

EyesBrown


2.0
Created with Sketch.

10 years ago

I bought this in Iridescent Mahogany Brown. It was the first time I color my hair at home and i was a bit nervous doing it, however the application was a breeze, no dripping. The gloves are...

About reviewer (210 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Fine

EyesBlack


5.0
Created with Sketch.

10 years ago

I've tried almost all of the drugstore hair color brands and this one covers my grays the best! I have medium brown hair (naturally red highlights) and I use the plain light brown #6. I find this...

About reviewer (39 reviews)

Age36-43

SkinDry, Fair, Not Sure

HairBrown, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

10 years ago

This has been my go-to color for years (I use #9 Light Blonde or #9.5, extra light natural blonde). Nice color, no burning, great results everytime. I am a natural dirty blonde, and like the look...

About reviewer (44 reviews)

Age36-43

SkinOily, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
Created with Sketch.

10 years ago

I am a natural dish-water blond with some gray coming in. I wanted to give my hair a bit more depth. I use 7 Natural and it came out great! I was nervous that it might be a bit ashy, but if...

About reviewer (23 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

11 years ago

i use this color in #9 light natural blonde. my hair is/was a VERY dark brown when i was younger - needless to say it is no longer that way..it is now naturally salt and pepper grey. but HEY, i'm...

About reviewer (61 reviews)

Age36-43

SkinCombination, Medium, Neutral

HairBlond, Wavy, Fine

EyesGreen


2.0
Created with Sketch.

11 years ago

I bleached my hair to banana yellow (with some orange on the ends) and used Loreal Excellence in Soft medium ash blonde. I spent a lot of time trying to figure out what "soft" meant and I still...

About reviewer (18 reviews)

Age19-24

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
Created with Sketch.

11 years ago

A few months ago I used L'Oreal Feria in hopes of achieving a nice warm dark brown and was highly disappointed in the bright orange-y gold that the dye turned the top three inches of my hair while...

About reviewer (127 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

I have been using this for many years. I have never had any problems whatsoever. The color always comes out perfect and there's enough product to color my long hair with no problem. The...

About reviewer (150 reviews)

Age30-35

SkinVery Dry, Other, Neutral

HairBrunette, Other, Other

EyesHazel



5.0
Created with Sketch.

10 years ago

I use the color "medium golden blonde" which on my hair comes out a really gorgeous light brown/red color. It's very multi-dimensional, doesn't look flat, and the color is very even from root to...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue



3.0
Created with Sketch.

10 years ago

I was a light brown, hoping to cover some unfortunate highlights and maybe be a bit lighter. both were achieved though the dye pulls red and ends up flat and shineless. not horrible but I wouldn't...

About reviewer (84 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrown, Wavy, Fine

EyesBrown


2.0
Created with Sketch.

10 years ago

I bought this in Iridescent Mahogany Brown. It was the first time I color my hair at home and i was a bit nervous doing it, however the application was a breeze, no dripping. The gloves are...

About reviewer (210 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Fine

EyesBlack


5.0
Created with Sketch.

10 years ago

I've tried almost all of the drugstore hair color brands and this one covers my grays the best! I have medium brown hair (naturally red highlights) and I use the plain light brown #6. I find this...

About reviewer (39 reviews)

Age36-43

SkinDry, Fair, Not Sure

HairBrown, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

10 years ago

This has been my go-to color for years (I use #9 Light Blonde or #9.5, extra light natural blonde). Nice color, no burning, great results everytime. I am a natural dirty blonde, and like the look...

About reviewer (44 reviews)

Age36-43

SkinOily, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue