74%
would repurchase
4.1/5
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Reviews

Reviews


5.0
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10 years ago

Edit 11-18-11: I can't get over how long this color has lasted! And NO brass! I'm just now starting to see a tiny bit of gray poke out at my temples. Nothing a little waterproof brown mascara...

About reviewer (109 reviews)

Age44-55

SkinDry, Medium, Cool

HairBrown, Wavy, Medium

EyesBrown



5.0
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10 years ago

I actually really like this product. I chose dark blond because my hair is really dark and i want a brown look. Turns out that the product worked better than I thought and my hair came out lighter...

About reviewer (22 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Straight, Other

EyesBrown


5.0
Created with Sketch.

10 years ago

My natural hair colour is medium ash blonde. The current state of my hair was my natural colour with light blonde highlights (with several months of regrowth). I was looking for a permanent colour...

About reviewer (3 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


2.0
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10 years ago

This is a review for Soft Black, which is nothing like the picture on the box. I am very disappointed. I thought I was getting a nice natural-looking soft black, that looked like black/brown on the...

About reviewer (8 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBlack


1.0
Created with Sketch.

10 years ago

I just used medium ash blond to correct a too-reddish color. Now I my hair is medium BROWN. Not good. What does it take to find a medium blond, I wonder? I don't buy light blond because I fear...

About reviewer (23 reviews)

Age56 & Over

SkinNormal, Fair

HairBlond

EyesBrown


5.0
Created with Sketch.

10 years ago

I'm so excited! Might have found my new HG hair color! I have extremely long hair (below my fanny) and very dark brown, but the annoying early grays at my roots have been a battle for a number of...

About reviewer (36 reviews)

Age

SkinAcne-prone

HairBrown

EyesBrown


3.0
Created with Sketch.

10 years ago

I used Dark Blonde 7, here in the UK. I am 29, have a few grey hairs coming though and wanted to cover them. I loved the protective serum for the ends of my hair. I applied the colour all over my...

About reviewer (5 reviews)

Age30-35

SkinAcne-prone

HairBrown

EyesBlue


2.0
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from

10 years ago

If you're in the UK, this dye is usually on a buy 2 for £10 offer. I'm not sure if you can get it cheaper elsewhere but it's a pretty good deal either way. This dye comes in a wide variety of...

About reviewer (29 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Coarse

EyesGreen


4.0
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10 years ago

First time coloring my hair! I got this in 6R and my hair is naturally brunette with a little bit of red thrown in here and there. It came out a really pretty auburney brown. Kind of subtle but...

About reviewer (117 reviews)

AgeUnder 18

SkinNormal, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesHazel


5.0
Created with Sketch.

10 years ago

I will give this a glowing endorsement. I used this to darken my hair (so, I'm not sure how it performs in the lightening/lifting department). I chose a medium brown, swapped out the enclosed...

About reviewer (36 reviews)

Age36-43

SkinNormal, Fair, Warm

HairBrown, Straight, Fine

EyesGreen



5.0
Created with Sketch.

10 years ago

Edit 11-18-11: I can't get over how long this color has lasted! And NO brass! I'm just now starting to see a tiny bit of gray poke out at my temples. Nothing a little waterproof brown mascara...

About reviewer (109 reviews)

Age44-55

SkinDry, Medium, Cool

HairBrown, Wavy, Medium

EyesBrown



5.0
Created with Sketch.
from

10 years ago

I actually really like this product. I chose dark blond because my hair is really dark and i want a brown look. Turns out that the product worked better than I thought and my hair came out lighter...

About reviewer (22 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Straight, Other

EyesBrown


5.0
Created with Sketch.

10 years ago

My natural hair colour is medium ash blonde. The current state of my hair was my natural colour with light blonde highlights (with several months of regrowth). I was looking for a permanent colour...

About reviewer (3 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


2.0
Created with Sketch.
from

10 years ago

This is a review for Soft Black, which is nothing like the picture on the box. I am very disappointed. I thought I was getting a nice natural-looking soft black, that looked like black/brown on the...

About reviewer (8 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBlack


1.0
Created with Sketch.

10 years ago

I just used medium ash blond to correct a too-reddish color. Now I my hair is medium BROWN. Not good. What does it take to find a medium blond, I wonder? I don't buy light blond because I fear...

About reviewer (23 reviews)

Age56 & Over

SkinNormal, Fair

HairBlond

EyesBrown