I've been a Burt's Bees fan for quite some time, but I was out, and the store I was at didn't have any. This stuff looked promising, so I tried it. Like just about everyone else, I was very disappointed. I hate the slick, slipperiness of it (I don't wear gloss, either, largely for this reason). The scent is OK, but I certainly don't love it. But what I really hate is its complete and utter lack of moisturization. I used to have horribly chapped lips, which were made worse by the fact that the roughness would drive me nuts and I'd pick at it or chew it to try and smooth it out (unhelpful, I know), but I haven't had that problem in years. With this stuff, I was right back in that state after about a day. I went through half a tube of this stuff within a few days, due to the constant reapplying, in fainter and fainter hopes of getting some moisturization out of it, but to no avail. The rollerball is kind of neat, but the product itself is so dreadful that I will be tossing what I have left, and will certainly not be buying any more.