63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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6 years ago

This might be my new HG mascara, finally! I've been on the hunt for a new mascara for about a year, since my old HG (BADgal Lash from Benefit) mysteriously stopped working for me. I have...

About reviewer (112 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen



5.0
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6 years ago

Mascaras always smudges on me, including my usual (TF’s better than sex mascara). But this surprisingly did not smudge, did not flake or budge even a single bit after a full day! I am super...

About reviewer (45 reviews)

Age25-29

SkinVery Oily, Medium, Neutral

HairOther, Straight, Medium

EyesBlack


5.0
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6 years ago

I got a free sample of this at Sephora. I was skeptical because I'm very picky about mascara. It always smudges on me for some odd reason, and my skin isn't even close to oily. Anyway, I gave this...

About reviewer (15 reviews)

Age36-43

SkinVery Dry, Fair-Medium

HairBrown

EyesBrown


5.0
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6 years ago

I received a smaller size version of this with a holiday collection order from Tarte (it included a lipstick and blush mini along with this). I thought I'd prefer the lipstick and blush to this,...

About reviewer (422 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesGreen


5.0
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6 years ago

This is my current mascara and the only mascara I've repurchased a few times. I have short lashes and this mascara helps to give them volume and length - making my eyes look more awake. It is also...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrown, Straight, Fine

EyesBrown


3.0
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6 years ago

I received a deluxe sample of this and have worn it 3 times. It's just ok, actually kind of meh. For the price tag, I expect it to outperform drugstore mascaras, but I can list at least 5 that are...

About reviewer (82 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Curly, Fine

EyesBlue


2.0
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6 years ago

2 stars because it does do SOMETHING - I am not a fan of 'natural' mascaras because they seem against the point. This is so clumpy though. I've tried coming back to it a few times as it sits in my...

About reviewer (10 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBrunette, Other, Other

EyesGreen


3.0
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6 years ago

This mascara looks good for my upper lashes, not so much for my bottom lashes. It tends to smudge as the day goes by and makes my bottom lid dirty. A lot of product gets on the wand as well,...

About reviewer (4 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBrown


5.0
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6 years ago

I really like this mascara. The packaging is adorable but very easy to hold and doesn't slip from your hand for any reason. The formula is nice, dries quickly, and does NOT flake at all. I like the...

About reviewer (25 reviews)

Age25-29

SkinCombination, Tan

HairBrown

EyesBrown


2.0
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6 years ago

This did just... nothing for me? All it really did was separate my lashes, I noticed no length or volume and barely a curl. I will say it didn't get clumpy upon building, but... it also had no...

About reviewer (110 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlond, Curly, Coarse

EyesBlack


1.0
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7 years ago

Got this product as a freebie with my Sephora purchase. Tried it and it made my lashes look amazing but after wearing it for a day I developed redness in my eyes and it felt like there was flakes...

About reviewer (1 reviews)

Age25-29

SkinDry, Fair

HairBlack

EyesBrown


5.0
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7 years ago

If they didnt change formula yet and I hope not- this mascara is the best i have tried so far AND I am demanding especially when it comes to mascaras and lipsticks. I use this one for last 2 years....

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGray


4.0
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7 years ago

https://youtu.be/5y4vNkiWk_0 It stays very dark and fluffs out my lashes really nicely. I really like it - the results, the brush size, the packaging - the only problem is the cost of this...

About reviewer (306 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Wavy, Coarse

EyesHazel


4.0
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7 years ago

My reviews have really been across the map when it's come to mascaras. This is my second "high-end" mascara after my awful experience with Urban Decay's Perversion. I have to say I really like this...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBlue


4.0
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7 years ago

No raccoon eyes, does lenghten my lashes, stays&no flakes. Really love it???? The cons are only the price. And i use the waterproof one so when i wanna remove it it kinda tricky (if i used it...

About reviewer (6 reviews)

Age19-24

SkinCombination, Olive

HairBrown

EyesBrown


4.0
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7 years ago

Its a drier formula with a standard bristle brush. It gets me well volumized, curled standard black lashes. It doesn't irritate my sensitive eyes and its easy to remove. But the brush is a bit big...

About reviewer (1684 reviews)

Age36-43

SkinSensitive, Fair, Warm

HairBlond, Wavy, Fine

EyesBlue


2.0
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7 years ago

This one was a hit and miss for me. I got a deluxe sample off of sephora amd it's really clumpy and thick, you really have to scrape some of the product off to get a decent outcome

About reviewer (3 reviews)

Age19-24

SkinCombination, Fair

HairBlack

EyesBlue


5.0
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7 years ago

Hands down, my favorite. The brush is perfect, adds fullness and length, dries quickly. This is the best mascara I have used to date. I don't love the packaging (can we just get a normal tube,...

About reviewer (39 reviews)

Age30-35

SkinOily, Tan, Not Sure

HairBlack, Other, Medium

EyesGray


3.0
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7 years ago

I'm 50/50 on this one. I like it, but I also have issues with it. I like to use this with Too Faced Better Than Sex for a more dramatic look. I've tried the deluxe size before trying the actual...

About reviewer (40 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


5.0
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7 years ago

This is my favorite mascara, ever. I haven't tried many mid-to-high end mascaras, but I've enjoyed every Tarte mascara I've tried. They just work for me. For reference, my eyelashes are dark and...

About reviewer (64 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrown, Straight, Medium

EyesBrown