I saw this coloring at Whole Foods, and, being in that Whole-Foodsy mood, I thought, "I should probably use natural haircoloring and save some polar bears." So...I bought this in 4R, Sienna Chestnut, just to touch up my roots. On the outside of the box, it says "Hand-Crafted in the USA using the finest color pigment from Italy" and "Napa Valley California". However, every product in the box is labeled "Made in Italy". I don't care if it's made in Italy or anywhere else, but I felt like the box was trying to pull one over on me, and I don't appreciate that. This is DARK. It colors thoroughly, but it's inky, and it doesn't have highlights. It's extremely tenacious for about a week. There's no odor, it doesn't stain the scalp, or tingle, and it rinses out like a dream. I applied with a brush applicator but this comes with a squirt-top bottle you can use for application after mixing the colors in it. I wish all hair color felt this "fresh" on my hair. Unfortunately, the color faded within a couple of weeks and my grays looked like I tried to cover them with food coloring (not a "natural" look). The main reason I wouldn't repurchase this is it contains PPD (p-Phenylenediamine/Paraphenylenediamine/Coal Tar), which hair color companies are trying to remove from dyes, because of the severity of reactions it causes in people who are allergic to it, including contact dermatitis; (it has killed people). I don't think I'm allergic to PPD, but allergies can develop at any time, and I have plenty of them. Therefore, I prefer to use hair coloring that doesn't have PPD. (I buy inexpensive coloring at Sally Beauty that doesn't have PPD in the shades I use).
Ingredients NATURCOLOR dye: Water, Burdock Stem Extract, Gotu Kola Oil, Gotu Kola Leaf Extract, Nettle Extract, Sage Extract, Hops Extract, Soy Oil, PEG-70 Mango Glycerides, Soyamine, Lecithin, Coconut Oil, Oleic Acid, Propylene Glycol, Ethanolamine,Chamomile Extract, Walnut Oil, Walnut Extract, Bilberry Root Extract, Red Sorrell Extract, Lavender Oil, Rosemary Oil, Rosemary Leaf Extract, Sodium Metabisulfite, Jasmine Flower Extract, Glycerin, Ascorbic Acid, Hydrolyzed Wheat Protein, Shea Butter, PPD, P-Aminophenol, M-Aminophenol
Ingredients NATURFIX developer: Aqua/Water/Eau, Hydrogen Peroxide, Propylene Glycol, Etidronic Acid.