I had I high hopes for this. I wanted full coverage, a match for nw10, compact/easy to travel with and apply. It delivered on easy to apply/compact, and I can't fault Cover Fx's shade range. But wow, this looks bad.
*Shade: So I purchased this in P10, which is the lightest shade for cool undertones. I was matched with P20 and really should have gone with that, but it looked too dark/pink in the store, so I got P10. I am Nw10 and it I'd say P10 is almost right, though a bit too light and too neutral. P10 in Cover Fx would be a perfect N5 IMO.
*Application: Anyway, the SA applied with a stiff, flat-topped kabuki, which turns out to be the best way. I tried the sponge at home, and while super easy, delivered way too much product and looked flat and greasy. Either way is pretty easy to apply though. I found the best way was to dot across the face with a flat-top, and then blend with the sponge.
*Coverage: Wow, they aren't kidding, this is FULL coverage. I have raccoon eye dark circles and I practically didn't need my under-eye concealer. If you seek full coverage and aren't concerned about finish/feeling, you may have a friend here!
*Finish: Herein lies the problem. It looks really bad. Flat, dimensionless, a bit greasy. I tried multiple application methods and none made that big of a difference. An illuminating finishing powder helped a bit, but really didn't solve the problem. My first thought upon application was a flashback to some very ancient, pancake type makeup we had in community theater 25 years ago, brand unknown, but that stuff was like glue on the face and had a very greasy feel. The Cover FX looks a bit greasy and feels kind of tight and sticky.Yet in spite of the greasy sheen it still looks incredibly dull and flat. Maybe that is the cost of doing business with truly full coverage? I have no idea, but this stuff just looks bad. A few hours wear and I felt it looked somewhat patchy. Adding powder seemed to make it more patchy. My skin is not oily, by the way.
*Verdict: In spite of ease of application and shade selection, I will not be repurchasing. In fact, I don't even know how I will come close to using up what I have. As a concealer it lacks the right undertone, though coverage would be perfect.