4.2

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626 reviews
84%
would repurchase
3.6/5
package quality

price range

Reviews


4.0
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10 months ago

I bought this looking mainly for a new white color to use in my waterline. This was the perfect buy for it! The glide on this product is incredible smooth whether you are using at on the waterline or on your lid as a shadow base. It works brilliantly for either of these! The color is also more pigmented than most whites I have worked with. It works best as an eyeshadow base and lasts a long time …Read more

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About reviewer (316 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesHazel



4.0
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11 months ago

I LOVE this product. I use Milk as an eyeshadow base. It blends in well and really makes eyeshadow colors pop.

My issue is the packaging. Even though its a great price there is very little product in there. I thought maybe it clicked up to give more product but it doesn't. What you see at the top of the pencil is all you get. Thats kind of a bummer.

Give us more …
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About reviewer (255 reviews)

Age44-55

SkinCombination, Medium, Neutral

HairOther, Straight, Medium

EyesGreen


5.0
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May/24/2018

My favorite base! Makes colors pop and shimmers stay. I love it also to help highlight my cheekbones and cupids bow. I have even used it on my dark circles when I was out of concealer.

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About reviewer (8 reviews)

Age19-24

SkinAcne-prone, Other

HairBlack

EyesBlack


4.0
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Feb/16/2018

I really like this for using underneath eye shadows to make them more vibrant. I have very oily eyelids so this definitely creases like mad if I don’t prime. But it’s great as a white base on top of primer. I would like to try some of the other colors too.

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About reviewer (136 reviews)

Age36-43

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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Feb/16/2018

super cheap! $4 and for a really pigmented creamy white! Love this, it works well as a shadow base and pretty much anything else you need a white color for!

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About reviewer (26 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


2.0
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Jan/13/2018

I bought this at Target one day because I thought my other eye primer was discontinued, but it wasn't after all. Anyway, I have this in the shade "Milk."

This product is just okay, at best. The price isn't bad but it's kind of annoying to sharpen it; I wish they'd make this retractable.
It's really thick and hard to blend out, but maybe I should …
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About reviewer (28 reviews)

Age19-24

SkinDry, Fair, Warm

HairBlond, Curly, Medium

EyesOther


5.0
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Nov/30/2017

I have NYX JEP’s in Milk, Cottage Cheese, & Nude Sparkle. I use them every day just about on my waterline. They aren’t good for much else. On me they crease too much (like crazy) to use as a base nor as an eyeshadow. I’ve got extremely oily lids. They are a pain to sharpen. The NYX or UD Grindhouse sharpeners will sharpen them. I have & will continue to, buy more of these JEP’s. They are …Read more

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About reviewer (2417 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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fromaz203

Jun/19/2017

This is my first actual eyeshadow base ever and I absolutely love it. There isn't a thing I don't like about it, except the flimsy plastic cap that is so prone to cracking. Now, I just want to preface that makeup is a very personal thing as it works differently for different people, so don't take my words for it or discredit the hype just because it didn't work for you. I have …Read more

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About reviewer (69 reviews)

Age19-24

SkinCombination, Olive, Cool

HairRed, Straight, Fine

EyesBrown


3.0
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Mar/23/2017

Cheap! And often "you get what you pay for" - a waxy-creamy feel with decent staying power. Milk is very useful as a base - I put powder shadows over top. Also inexpensive enough that my 12 year old can have one of her own.

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About reviewer (2400 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


2.0
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fromKarl97

Mar/03/2017

I have the shades milk and yogurt and as much as I want to love them I can't get them to stop creasing. I've tried everything I can think of. I use a primer underneath. I've tried to set it with a similar colored eyeshadow. I pat it down with my finger so it's not thick on my eyes. It still creases.

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About reviewer (10 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBlue