This is not a color for the makeup shy...it is a gorgeously glam deep wine shade that looks as gorgeous on the lips as it does in the package. I am a MAC NC25-NC30, CoverGirl Buff Beige, L'Oreal Sand Beige skin toned gal, and have worn this as an every-day lipcolor shade. It doesn't look 'goth' at all, believe me! It has plenty of warm plummy wine to it to make warm skintones happy, while the hint of cranberry tone can also work for cool skintones. It is just one of those colors that, paired with a good lipliner and gloss, can be tweaked for anyone. Color shy? Try smudging the color on with your ring finger, dabbing lightly to give a 'wine' stain. Top with clear gloss for shine. Color bold? Line lips with a corresponding lipliner, and apply the color full on from the tube. Top with a grape-shimmer gloss (Lancome Honey Violet Juicy Tubes was recommended by the sales gal at the counter as a good partnering gloss).