I have been using Bella Donna for 10 years (since 2005). I discovered it while working at Bergdorf Goodman. I was in my early 30's at the time. I was in a band. I also had been dealing with PCOS symptoms since I was in my late teens, most notably, the worst facial hair in history. I had to shave twice a day, and one morning I cut my chin. I had a septic stick to stop the bleeding, but I couldn't cover it with my makeup at the time. The wound was too wet and my make up would just cover the skin around it, making it look even worse. Well I got to work and my manager wanted to send me home. "You look gross, go downstairs to the Bella Donna counter."
They used a concealer brush to pat the product over the wound and when they were done, you could not see the that disgusting cut. I was sold. But what really made me love the makeup happened after I got home.
Later that night after a long day at work, drinks after with friends, and a long subway ride home, my make up looked JUST like it did that morning. This was a Christmas miracle! makeup never stays put on me. My skin either sucks it up like a slurpee, or it slides right off my face. Forget keeping makeup on while I perform with my band! I sweat so hard, I look like Beth Ditto on stage, dripping wet and more wet. Well after my shows the make up looked amazing, sure I was sweaty, but the make up didn't get caky, or lift off my skin or slide, it didn't even look like I was wearing makeup!
Also, I could apply it even if I were sweating (an issue in New York during the summer when your AC breaks) and it stayed on even after I went surfing!!! but doesn't rub off on my clothes!!!
Another thing I love about this makeup is that it lasts me about 6 months, but that's only because I tend to shower and reapply makeup before shows. When I'm not gigging, this makeup lasts almost a year!
The only issue I've had with the makeup lately is that it doesn't seem like the colors are the same, it might be that my skin has changed in my old age, but now I have to mix two colors.
I also say the brush is mandatory, made with real hair and packed just right so you can deposit a light coverage with soft sweeping motions or squeeze the bristles for heavy coverage areas.
I usually just buy a new $25 brush every year or so, even though I wash it with gentle shampoo, I still find a new brush is just nice, since it sheds so much and makeup always finds a way to stay in the brush. also I recommend poking a few holes in the plastic sticker that covers the holes inside, taht way I can toss it in my purse and not too much makeup makes it's way through the holes. If you spill this makeup on you, it will not easily come out.