71%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


2.0
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14 years ago

This is a pretty mediocre mascara. It goes on well, minimal clumps. The bottle is of terrible design, every time you put the wand back in the container mascara is pushed off the brush and wasted,...

About reviewer (38 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesBlue



4.0
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15 years ago

This is my new favorite mascara (and I'm very picky!). I have long thick lashes that curl naturally. I know that sounds ideal, but they are light brown in color and need a healthy dose of black...

About reviewer (37 reviews)

Age19-24

SkinNormal, Fair, Neutral

HairBlond, Straight, Medium

EyesGreen


3.0
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16 years ago

Decided to try this based on the reviews here and because I like other AB products and was looking for a good mascara. Unfortunately this wasn't it. Application is very messy due to the brush...

About reviewer (195 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrown

EyesBlue


4.0
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17 years ago

I really like how this mascara stays on. I found it to last throughout the workday with no smudges, and my lashes stayed curled. If a natural look is what you are after you will not be...

About reviewer (103 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBlue


4.0
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17 years ago

Awesome mascara!

About reviewer (3 reviews)

AgeUnder 18

SkinAcne-prone, Dark

HairBrown

EyesBrown


3.0
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18 years ago

I've been using this mascara for 2-3 weeks and unfortunately, this didn't really give my lashes the length I was looking for. It was "good" overall, but didn't give any umph even after a couple of...

About reviewer (9 reviews)

Age36-43

SkinOily

HairBrunette

EyesBrown


1.0
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18 years ago

EDIT: This smudges and flakes on me now like crazy. My search continues!

About reviewer (56 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


5.0
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18 years ago

I would highly recommend this mascara. It is a very soft mascara and doesn't smudge/flake and doesn't clump. It makes my lashes look longer. I have used it for over a month and it still works as if...

About reviewer (116 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
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18 years ago

Wow!! What a nice surprise! This is my first expirience w/ the American Beauty line, and certainly won't be my last (I also picked up their e/s duo, foundation & lipstick today). I have this...

About reviewer (330 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairRed, Other, Other

EyesBlue


5.0
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18 years ago

I just got this in midnight velvet a few days ago. I must say, it's one of my top 3 mascaras (the others being Cover Girl super thick lash, and Bourjois Talons Aiguilles). I've tried both higher...

About reviewer (28 reviews)

Age25-29

SkinCombination

HairBlond

EyesHazel


4.0
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19 years ago

This mascara really seperates my lashes and lifts them. It doesn't make my eyes itch either which is great. I have one problem and it's that the brush is so big that I loose more product on the...

About reviewer (28 reviews)

Age19-24

SkinAcne-prone

HairOther

EyesOther


4.0
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19 years ago

After searching long and hard for a nice BROWN mascara (looks more natural, IMO) I took a risk with this one. It's wonderful. I wore it with Almay's iLiner liquid liner in brown and tarte tickled...

About reviewer (10 reviews)

Age19-24

SkinCombination

HairBrunette

EyesHazel


4.0
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19 years ago

VERY nice mascara. If you are looking for natural looking lashes (not spider legs on your eyes) then this is a good one to try. It has nice lengthening abilities.It is not goopey,flaky,clumpy or...

About reviewer (65 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlue


4.0
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19 years ago

Overall this is a pretty decent mascara. Does not clump or flake. It is more lengthening than thickening. The packaging wipes the wand down well. One to try.

About reviewer (48 reviews)

Age36-43

SkinOther

HairOther

EyesOther