Uploaded by EmmaJohnson

4.2

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403 reviews
75%
would repurchase
4.4/5
package quality

price range

Reviews


4.0
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Oct/08/2011

This is great for Asian eyelashes that resist curl and flatten with wet mascaras. It's got a pretty dry formula and it doesn't clump, so the result is natural-looking, long lashes. It doesn't really make my lashes look fuller, but all the mascaras that do that always make the curl droop and clump badly, so it's a trade-off that works for me. However, I've recently been …Read more

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About reviewer (9 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown



5.0
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Jul/24/2011

Just bought this on the strength of the reviews here and am really pleased I did. The other reviewers were right in saying that it does not produce the dramatic effect of some other mascaras I've tried (Lancome Hypnose Drama, YSL effet faux cils, Diorshow) but neither is it totally limp (like, in my view, Maybelline Great Lash) and there is absolutely no clumping. It does add length and …Read more

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About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrown

EyesBrown


2.0
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Jul/20/2011

From all the great reviews on MUA, I was really hoping this mascara would work for me. Sadly, this mascara did not live up to my expectations and I've tried many better mascaras!

Positives:
The packaging looks very sleek and it's smaller than most mascaras I've used. It was probably one of the best mascaras for keeping a curl and giving the most natural looking …
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About reviewer (29 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


5.0
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Jun/26/2011

Let me start by saying that I have a lot of eye problems. Chronic blepharitis, eye allergies, dry eye, the works. Normally I can barely wear eye shadow much less mascara. This mascara is different. My eyes tolerate it very well and it does not flake off. It is natural looking but in an enhanced kind of way. Girls can tell I'm wearing it but (most) guys can't. For me that is the …Read more

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About reviewer (4 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesBlue


5.0
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Jun/21/2011

This is my HG mascara. I have short, spiky, stick-straight lashes. This mascara - while not for giving va-va-voom glam! - is PERFECT for exactly what it says - a basic mascara. It has a super "natural but better" look, even with multiple layers, ABSOLUTELY NO CLUMPS, and even after working a 12 hour day followed by a 12 hour call DOES NOT FLAKE OR SMUDGE!!!!!!!!!! The curl does die …Read more

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About reviewer (21 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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Jun/15/2011

I loved this mascara from the first moment I used it - I was pleasantly surprised when the formula held my curl, as the salesman had promised! This is the main thing for me as I come from the short, poker-straight asian lashes camp, and I find that drugstore mascaras all tend to weigh my lashes down and straighten them immediately after curling.

Although the mascara doesn't give …
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About reviewer (14 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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May/14/2011

HG mascara ever since two Bev Hills celeb makeup artists recommended to me 7 years ago for my engagement photo shoot and wedding. Clean, holds a curl like no other, lengthening, no (or very little) smudging, precise application brush. Not voluminizing but very buildable. I've tried Lancome, Chanel, Dior, YSL, Kevyn Aucoin, Mally, Tarte, the other newer Shu Uemura formulation, etc., but this …Read more

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About reviewer (11 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


5.0
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Apr/20/2011

I rated 5 of everything on this baby. Yep, 5 on price (dang expensive). And 5 on packaging quality (I love the sleek-curvy black tube!). The name says it all. Mascara Basic. It gives your eyelashes a natural look. Your basic lashes look but better. Darker. Longer. No clumps whatsoever. I do, however, have a confession to make: I don't ditch this mascara every 3 months (or …Read more

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About reviewer (26 reviews)

Age36-43

SkinAcne-prone, Medium, Cool

HairBlack, Wavy, Medium

EyesBrown


4.0
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Jan/02/2011

I have nothing against this product, it is a good one, wont make mess. defines the lashes beautifully. considering the fact that I go for a new one every other three weeks, I cant keep up with this one. that will cost me a fortune every year.

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About reviewer (28 reviews)

Age36-43

SkinDry

HairBlack

EyesBlack


4.0
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fromsheery

Dec/20/2010

I love this mascara. Works great with my short asian lashes, gives me extra length but i do need to use a mascara base with this. It is fairly easy to wash off. Very expensive here in oz so would buy online.

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About reviewer (2 reviews)

Age19-24

SkinCombination

HairBlack

EyesBrown